Oh hello there; have a seat and let’s begin. It’s that time of night for the last episode of Entrepreneurial Web Crawlers. Don’t worry; I have something extra groovy in store. Tonight’s guest, Zoe Sugg, made her mark in a very modern manner: fashion & beauty blogging.
Zoe, like many teenagers, had strong opinions and wanted her words and thoughts to reach out to the world. She started a blog in 2009, and it was all uphill from there. By the end of the year, her wise blogging had earned her thousands of followers, at which point she decided to expand to youtube, in an effort to continue increasing her online presence.
At this point in time, her youtube channel has 7.5 million subscribers, her second youtube channel has 2.8 million subscribers, and she has three million Twitter followers. There is a combined 10,000 subscribers between her and her YouTube allies.
In 2014, she released a bath and beauty line called Zella Beauty that is carried in several major retailers. Imagine that: starting out as a blogger and then ending up with your face on a bottle of soap in Walmart a couple years later. Those are my goals.
She’s released one book titled Girl Online and is in contract to write a sequel. This girl is a Communication Major’s dream. Multifaceted, if you will. Sort of like a public bathroom. (Nope, that’s Multi-Fauceted. Hee hee.) Her profits last year topped around $450,000! That’s nothing to shake a finger at.
Zoe represents a new industry formed from the advanced technology available. Making that kind of money would’ve meant manual labor a mere 30 years ago, but today a teen can make a living online if they are clever enough and have the proper entrepreneurial street smarts. That’s all for today folks, and it’s been a pleasure. This has been Entrepreneurial Web Crawlers, featured by Grove City College’s Internet Entrepreneurship class.