Click Here for My Shop: WEATHERSTONE & CO
Who hasn’t heard of Etsy? It’s hard to believe that this website which was just struggling to get started in 2005 did $314 million worth of transactions just five years later. Not too shabby, I’d say. I could talk a lot about how Etsy is an e-commerce website for buying or selling handmade or vintage items, art, or craft supplies. But rather than talk about that, as an owner of an Etsy store, I’d rather talk about the features of Etsy I love the most.
For starters, I love the interface. Etsy is consistent for buyers (which is what every seller wants!), and every page’s organizational setup is the same, which makes it clean and neat for the buyer. Customization comes in for the banner of each page, and store categories, as well as the information and pictures for product listings. While this is great, and the .20 listing fee is not at all outrageous, my love for Etsy comes in the “Shop Stats” tool that every seller may access.
Sellers are constantly connected to one another, and to new features being added. Whether an option for more advanced coupons, or gift cards, Etsy is innovating and keeping up with what online buyers want. But none of this compares to “Shop Stats.” This lets you know what items have been viewed, and at what time of the day, on which days, and overall trends (i.e. this week less items were viewed as compared to last week). It keeps track of who has favorited what items, pending orders, and revenue. Etsy will even tell you from which site the viewers of your site came from (Etsy, Google, directly searched for, etc.). I love how Etsy makes it so easy to list a product, to contact buyers, to add tracking information, and etc. Etsy is the perfect balance of easiness for sellers and for buyers; it’s a genius. Selling could never be easier for sellers, nor buying for buyers.
My Etsy shop is not meant to be a big money maker so much as an opportunity for me to experience selling online, with its ups and downs. Few things in life are as helpful as simply understanding people, and to do that we must have experiences in common.Read More