So you’ve started to build your online product. You’ve surrounded yourself with people who can do what you can’t, learned much along the way and been changed by that experience. It’s difficult and at times not fun, but you’re making progress. But at the end of the day, you still just have a good idea – you haven’t executed yet. You must. It’s essential that you launch the right version of your product.
What’s the right version?
It’s likely the simplest possible version (SPV) of your internet product. Launching the SPV of your product is absolutely essential because it keeps costs down and avoids building something that your customers don’t need or want. If you are anything like me, you’ve had at least one idea that you thought was excellent, only to find that nobody else shared your opinion. Even with all the research and data projections, this sort of thing happens to businesses all the time. Don’t be one of those businesses. Bring a simple offering to the market with a clear core value proposition and let your customers help you build the rest. This process is elegant and effective. It keeps you focused on your core offering and competencies while responding to what the market truly desires. It helps mitigate high development costs and allows you to build only the extras that are wanted into your product.
Keep it simple, and listen to your customers. Learn from them and understand what your business is to them. You can then evolve into a platform or product that is valuable to users without the waste and customer confusion that comes with a fully loaded offering. This strategy will keep you true to your core and help you successfully turn your best idea into a real internet business.Read More