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Lady, Queen Of Internet Fashion

Lady, Queen Of Internet Fashion

fevdfvdfvdfOh hello there; have a seat and let’s begin. It’s that time of night for the last episode of Entrepreneurial Web Crawlers. Don’t worry; I have something extra groovy in store. Tonight’s guest, Zoe Sugg, made her mark in a very modern manner: fashion & beauty blogging.

Zoe, like many teenagers, had strong opinions and wanted her words and thoughts to reach out to the world. She started a blog in 2009, and it was all uphill from there. By the end of the year, her wise blogging had earned her thousands of followers, at which point she decided to expand to youtube, in an effort to continue increasing her online presence.

At this point in time, her youtube channel has 7.5 million subscribers, her second youtube channel has 2.8 million subscribers, and she has three million Twitter followers. There is a combined 10,000 subscribers between her and her YouTube allies.

In 2014, she released a bath and beauty line called Zella Beauty that is carried in several major retailers. Imagine that: starting out as a blogger and then ending up with your face on a bottle of soap in Walmart a couple years later. Those are my goals.

She’s released one book titled Girl Online and is in contract to write a sequel. This girl is a Communication Major’s dream. Multifaceted, if you will. Sort of like a public bathroom. (Nope, that’s Multi-Fauceted. Hee hee.) Her profits last year topped around $450,000! That’s nothing to shake a finger at.

Zoe represents a new industry formed from the advanced technology available. Making that kind of money would’ve meant manual labor a mere 30 years ago, but today a teen can make a living online if they are clever enough and have the proper entrepreneurial street smarts. That’s all for today folks, and it’s been a pleasure. This has been Entrepreneurial Web Crawlers, featured by Grove City College’s Internet Entrepreneurship class.

 

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Rock Star Turned Entrepreneur

Rock Star Turned Entrepreneur

cer3ffI’ve got blisters on my sisters! In todays fervent installment of Entrepreneurial Web Crawlers, we’ll be putting Tom Hatton under the microscope. Young Hatton had aspirations of being a legendary rocker, but he ended up accidentally achieving a successful entrepreneurial career.

Hatton wasn’t just your average schmuck with a guitar. Honestly, everyone owns a guitar nowadays, and most people claim to be able to play it. He strung together a band of talented like-minded musicians and booked live shows as often as he could. He even managed the band’s finances wisely. There was a lot of work and learning involved in managing (while also leading) a band, and this is what originally got Hatton interested in the entrepreneurial hustle.

The band failed eventually, and Hatton started a digital agency that created apps and online campaigns. He became bored of this business venture after some time, and dropped it. After that he started development on RefME, a service that generates instant citations upon scanning barcodes. It was listed under “Best New Apps” in the App Store and has amassed 700,000 users since launch, and has won app awards. Hatton is a mere 24 years old, and is the CEO over 30 employees. Now that’s success.

Hatton’s story exemplifies how common career pivoting is in today’s work scene. It is important to glean as much knowledge as possible from work experiences, and to be ready to switch, jobs, locations, and ways of life at the drop of a hat. My fingers are getting tired, so I guess we’ll call it a day. Check out next week’s exciting conclusion to Entrepreneurial Web Crawlers!

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She Started Businesses While You Were Starting Food Fights

She Started Businesses While You Were Starting Food Fights

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Ladies and Gentlemen, we interrupt your regular programming for an extra astounding episode of Entrepreneurial Web Crawlers! Tonight, our guest is a young lady named Nina Devani who is not to be taken lightly despite her age. She started development on her first successful business, DevaniSoft, when she was a mere thirteen years old!

All innovation starts with a pain, of course. This is a foundational principle of entrepreneurship. Devani derived the idea for her service after observing her fathers pains. His Facebook account got hacked, which prompted him to change the password, and caused complication for the middle aged man as he had already been experiencing trouble remembering passwords.

In response, Devani developed a service that stores one’s usernames and passwords, and prompts you on them without giving away the actual passwords. She secured an $11,000 investment from a private investor, proving her competency in the business realm at the age of 14. She even has 15 people employed under her at DevaniSoft!

Devani admits that it can be difficult to be taken seriously at times being at such a young age in the business world, but adds that the experience is definitely worth it

As much as she has accomplished for her age, I wouldn’t be surprised if this girl went off to do greater things and bring serious innovation to the world. This is quite the sign of promise and potential. Let’s just hope she stays in school and doesn’t play with fire! And at that, join us next time for more tantalizing Entrepreneurial Web Crawlers!!

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From Chickens To App Development

From Chickens To App Development

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Welcome back to Entrepreneurial Web Crawlers, and let us pick up where we left off: talking about some young person who made it big. Tonight we focus on an interesting man by the name of Michael Venn, creator of Tagstr.

I select the stories I write about carefully, being mindful of which ones are most interesting. Going along with that, Mr. Venn has a story for the books. Allow me to diagram it for you. You know, like Venn diagram? That wasn’t funny.

Venn started out on a chicken farm at the ripe young age of 12. With his help, this farm in question grew from a stock of 100 chickens to a whopping 2,500. Four years later, he was traveling and running mobile DJ company.

Once Venn became bored of this, he moved to Africa and began importing & reselling smartphones. Random move, eh? This didn’t satisfy him for long, so he moved back to the UK and started into tech ventures such as an app review site and the development of two new iOS apps. Also during this time, Venn worked as a freelance graphic designer. His regiment puts the average “busy” college student to shame.

His current venture is a sort of social media site called “Tagstr,” which is ego-free and doesn’t emphasize connections. People discover content by checking out tags they are interested in. Tagstr garnered eight million uploads in its first year, and plans to add new new featured which will grow its following.

In the spirit of the traditional entrepreneur, Vinn says that this is far from his last business venture.

I encourage you to be a Vinn. Be that interesting man or woman who attains numerous positions over the years and lives to eloquently tell the tale. It is, of course, the ones who are crazy enough to think they can make it big, that make it big. Come back in 45 minutes to an hour for yet another thrilling chapter of Entrepreneurial Web Crawlers.

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Peddling Alcohol: The Smart Way

Peddling Alcohol: The Smart Way

gtrgtrGood evening noble readers, and welcome to Entrepreneurial Web Crawlers. Tonight we’re going to analyze Melanie Goldsmith, the fearless young entrepreneur who invented Smith & Sinclair alcoholic chocolates.

These chocolates are flavored after popular cocktail mixes, and are intended to be eaten in adult social settings as an “ice breaker.”

Goldsmith knew exactly how to connect wither customers. She hosted a “Dating Game” event, and gave out free samples to all of the participants; the response was overwhelmingly positive towards her chocolates. In the weeks following several test launches, Goldsmith made $3,000 in alcoholic chocolate sales. This led to the establishment of six retail contracts in the UK and more soon to come.

Like most entrepreneurs, Goldsmith possessed a certain ambitious spirit within her from a young age. Her childhood dream was to open an alternative underground jazz club, which probably seems strange at first consideration. However, this grew from her desire to link personal experiences with brand engagement-a very wise goal. As far as Smith & Sinclair chocolates go, Goldsmith wants them mentally tied to happy experiences. Proof that this is a legitimate strategy? Goldsmith is projecting sales around $500,000.

In the prohibition days, bootleggers illegally sold homemade liquor on the black market to consumers. They faced risk from law enforcement, but continued on while finding new tricky ways to secretly conduct their business. Present day, this intelligent young woman is selling alcohol infused chocolates legally online and making a killing. On top of innovating two products, her other great accomplishment here was good customer connection and testing. She dipped her toes into the water before jumping in, like a smart entrepreneur should. Tune in in an hour or so for another exciting installment of Entrepreneurial Web Crawlers.

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3 Scintillating Tips For Growing You Twitter Following!

3 Scintillating Tips For Growing You Twitter Following!

YESAlright, so you’re trying to make a name for yourself in the digital space. After all, the internet is intertwining with society deeper and deeper by the day. Maybe you’re trying to attract attention to the Twitter page for your business. Maybe you want to start one of those gag pages that tweets endless jokes and gains some advertising revenue. Whatever the case may be, you need to think outside the box in order to attract large numbers of followers, if you happen to not be rich or a celebrity. This can be tricky, so I decided to compile tips for growing a Twitter presence. Trust me, I have spent quite a bit of time researching this subject in the past few years.

  1. Third-Party Websites Are Your Friend
  • There are a large number of third-party Twitter clients that can really make things easier for one looking to grow and maintain a fruitful Twitter account. Services like “Twiends” connect you with a list of other Twitter users with similar interests who are also trying to grow their following. One can quickly make dozens of new connections. You can even pay real money to gain hundreds to thousands of (mostly) real followers!
  • Hootsuite is a website that displays four live feeds: one’s home feed, profile, inbox, and mentions. This allows one to gain a quick overview  of the current goings-on on their Twitter, and mitigates the managing process.
  • Clout provides you with a daily feed of relevant articles that one can post at any time or day scheduled in the future. It also tracks one’s growth, charts it, and assigns you a score. The idea is to keep making that score higher; because the higher the score is, the higher change that great things will happen.

2. Post Regularly

  • Repetition is one way to break down certain attention barriers in the brain. Keep introducing the same content repeatedly, and one will start to pay more attention to it. There’s that jingle on the radio that you really hate, but you have to listen to it at least seven times a day. Eventually, you catch yourself humming it. You realize you’ve memorized the words, as they are so infectiously annoying. Your friend starts talking about the fuzzy steering wheel cover he bought the other day, when you bust out in song “Oh, oh, oh, O’Reilley’sssss…Auto Parts!”
  • Basically, keep introducing relevant/interesting/otherwise stimulating content to your followers on a regular basis, and eventually they will start to care more about what you have to say. Your opinion will be in higher regard. Also note that there are optimal times of day to send out Tweets in regards to maximizing exposure. 12PM is the peak time, with 8-9AM and 9-10PM in close seconds.

3. Be Presentable

  • You gain more followers with honey than vinegar. Did I say followers instead of flies? Same thing I suppose. Start with a profile picture and cover photo that are high quality, appropriate, and relevant to the values of the page. What exactly are the values of the page? That’s for you to specify in your bio.
  • Customarily, I’ve always thought of Twitter bios in one format: brief attributes divided by a symbol of some sort, whether it be a comma or a forward slash. Focus on what you’d want people to know about you at first glance. This is often education, line of work, and hobbies. But, obviously not if it’s an account for a business. In that case, you’d want the bio to include a brief pitch/tagline as well as some contact information.
  • Don’t Retweet or Tweet stank posts. People will notice it, become frustrated, and unfollow you if it persists.

I once had a cynical old-man viewpoint on social media. I thought it was the scourge of social interaction interaction and society in general. But thankfully, I wised up. I came to conclusion that an internet-driven culture is today’s reality, and to not embrace this would highly counterproductive for one trying to make it in this world. Internet culture is here, and the sooner you get comfortable with it, the better.

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The New Google Images

Pinterest is the new Google Images but way better. If you know me, you know I’m an avid Google fan so if I prefer a third party app over Google, it has to be good! We live in a culture of driven individuals who want to do more with their lives. We’re never satisfied and Pinterest is proof of that. People (I) pin hundreds of pictures to their boards every day for new recipes, travel idea, DIYs, decorations and more.  But Pinterest has used their popularity to capitalize on e-commerce. The new “buyable pins” are brilliant for prom dress shopping or home decor shopping.

Pinterest’s original goal was not to be involved in e-commerce, but when the opportunity showed itself, they didn’t waste any time jumping on the bandwagon. E-commerce is growing to become bigger than brick-and-mortar ever was. Just a small pivot and Pinterest’s income has skyrocketed. There is definitely something to be learned from those business tactics.

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