Apple is one of the most powerful high-tech companies in today’s world. With the recent announcement of the iPhone 7, numerous Apple customers were left frustrated since this new phone does not have a headphone jack. Although this may not seem like a big deal to some, this is a big deal for others who love their wired headphones or recently bought a very expensive pair of wired headsets. This is where the entrepreneurs at Podo Labs saw a great opportunity. Co founder Eddie Lee and his partners at Podo Labs saw the frustration that this lack of a headphone jack brought to consumers and decided to address the problem by developing a product called Jack. Jack is a small Bluetooth transmitter and receiver that allows one to connect his wired headphones and speakers to his iPhone 7 or other mobile device. Although there are already some other Bluetooth transmitters and receivers on the market, Podo Labs distinguishes their device by creating a product that is about the size of a tie clip and can be connected together with other Jacks. According to one of the co founders, a user should theoretically be able connect an infinite number of Jacks together to create a sound system or sync headphones with a friend.
The product is not expected to ship until the summer of 2017, but preorders are already being taken through Kickstarter and the Podo Lab website. Their Kickstarter campaign was so successful that they reached their fundraising goal within three hours and have now raised over $800,000 from over 16,000 backers.
After researching this startup and their latest endeavor, it is clear to me that this Internet-based business is likely to be a huge success. By looking for problems and nuances that many people face and developing a simple and affordable solution, this startup has drawn a significant amount of attention and convinced many people to put money down on their product. Although the startup does not have a solid social media presence, they have still managed to draw a significant amount of attention through other online resources such as Kickstarter and their website. If the startup were to make a solid presence on social media, they would likely bring much more attention to themselves and increase their chances of success. Jack is revolutionary product that is likely to solve one of largest problems that numerous people are facing with their latest Apple smartphones.
More information regarding Jack can be found on Podo Labs’ website here.