Salesforce.com has revolutionized the Customer Relationship Management (CRM). They provide comprehensive support for marketing, sales, IR, and HR, all in one central location. These cloud-based services have changed the way businesses operate. In 1999, Salesforce was founded in a small apartment in San Francisco. Their credo from day one: to be the End of Software. This ambitious goal has in many ways been achieved. Cloud computing is the future for many business operations. From fortune 500 organizations, to your local mom & pop store, Salesforce has been transformative. General advancements in technology have been, of course, the catalyst for Salesforce’s dominance. But now that the company employs over 16,000 people and has a market capitalization of $48B, remaining the lean startup in the small apartment is a challenging task. Salesforce, in many respects, has been able to do just that. How?
It begins with the somewhat eccentric billionaire, founder and CEO, Marc Benioff. Benioff spent time interning with Apple during his summer of junior in college. It was there he first met Steve Jobs and became “inspired.” Upon graduation, he worked for Oracle as a product innovator in the sales, CRM, and marketing functions. He grew to prominence early on with Oracle and became known as a disruptor. The status quo was never good enough for him.
He took this dissatisfaction to his newly founded startup, Salesforce. The company quickly exploded, But Benioff was steadfast in demanding innovation at every turn. There were many market opportunities when Salesforce began and they have been consistently taking advantage of them. Some of the products they offer are: Sales Cloud, Marketing Cloud, Service Cloud, Community Cloud, Wave Analytics, App Cloud. These are all, as Benioff initially put it, platform as a service (PaaS).
Salesforce continues to innovate and adapt, meeting the ever-changing market needs. Benioff sums up the company’s outlook and his vision for the future: “Over the last several years, we’ve spent about $4 billion buying over two dozen companies. The greatest acquisition we’ve made is the talent — the innovators that are coming into our company, the ideas, the ENTREPRENEURS — have really impacted us.”Read More