content top

discraft: perfect example of online retailer

Discraft, the leading manufacturer of disc products for ultimate frisbee and a producer of both freestyle and golf discs, has been around since 1981. Because of the internet, Discraft is a healthier company then previously imaginable. As a wholesaler today, Discraft is able to sell products online in large batches to clubs, retailers, and individuals.

They have a great website and good use of social media. Their online presence is huge as there are dozens of websites that sell Discraft merchandise. They in fact do not sell discs in any stores.

This lean, low-cost structure is one of the entrepreneurial facets of Discrafts business. Without expensive shelf space in stores, Discraft has managed through word of mouth and web marketing to become the greatest player in its niche. This small company has found ways to beat out a huge toy producing corporation by efficient use of internet marketing.

Read More

here's how I finally understood creative commons…

Read More

Creative commune

While it sounds like a good idea, I thing that creativecommons is a place where creativity is discouraged instead of encouraged.  Basically the point of this website is that one artist can post a tune and another can come and use it for their work. It seems to simply be a place where uncreative people come to find something creative done by someone else. People, lets be creative here. Using other peoples stuff is lame. Think of something yourself! I can see why some uncreative people might like this sight but to me it seems more like a communistic place where creatives are stripped of their creativity and non creatives are encouraged to stay that way. Sorry creative commons, I’m not your biggest fan.

Read More

Social entrepreneurship; do or die

With companies like TOM’s out there now, businesses must start to think more socially to succeed. Who is going to buy a pair of shoes from journeys when they could buy one from toms for a similar price while donating one to a child in need at the same time? Social entrepreneurship is a huge thing now! I would highly encourage businesses to start thinking this way. If you can’t do a one for one type of deal, then think of something. Maybe you could emphasize how the employment is impacting lives, or you could weave in benefit events as a main part of you business. There is ALWAYS something that you can do to help out through your business, and I would even argue that it is a business owners duty to do so. No only is it a good thing to do but I can guarantee that if you implement something of this sort you are much more likely to do well in the business world! Go ahead and try… you will see!

Read More

Jay-Z: A True Celebrity Entrepreneur

Many people know who Jay-Z is, and know that he is a rapper who has been pretty popular over the fifteen or so years, and that he is married to one of the most beautiful women on the planet. However, most people are surprised to find out that he is an entrepreneur, and a very good one at that. The fact that in 2009 he had a net worth of over $150 Million surely attests to that.

The following is a list of Jay-Z’s very successful entrepreneurial ventures:

  • In 2003, Jay-Z opened his successful 40/40 Sports Bar in New York, with a second location in New Jersey.
  • Jay-Z is a part owner of the NBA New Jersey Nets
  • Former CEO of Def Jam Recordings, one of the most successful recording labels in rap music history
  • Founder of Roc-A-Fella Records
  • Foudner of Roc Nation Records
  • Founder of Rocawear clothing, which records annual sales of $700 Million and which Jay-Z sold for $204 Million in 2007 while retaining many of his stakes in the company

On top of all this Jay-Z currently holds the record for the most #1 Albums on the Billboard 200 by a solo artist. As you can see, it is very clear that Jay-Z truly knows what it means to be an entrepreneur and to take advantages of needs in different markets.

Read More
content top