In creating a website and trying to make money through advertising there are multiple things that need to be looked at. Many of the presenters in the elevator pitch competition talked about using advertisements as a source of income. The first and easiest way to advertise on a site would be through Google Adsense or Kontera. All you need to do with these sites is put code on your site where you want the ad to show up and you will have ads. The problem with these ads is that depending on what your site deals with the ads may not be very relevant and you also may not make very much per click. I think I am making around 5 cents per click which isn’t making me millions.
Another way which could end up being a better way to advertise would be using an affiliate. In this you work with a company either selling a service or product. What happens is if you send people to the affiliates site and those people purchase the service or product you get a percentage of the sale. This can end up making you more money than the Google Adsense because you will be making much more per purchase.
The Last method that I know of is selling advertising space. This can by far be the most profitable form of online advertising. In order to get people interested in your site and sell ad space you need to have a lot of traffic and relevant content. This is probably the biggest payout but also the hardest advertisement to get because they will be paying per month or per year.
So all in all there are a lot of different ways to advertise on websites and blogs you just have to pick the right one for you. The key to success obviously is traffic, traffic, traffic. The more people you have come to your site that you can convert the more money you will make off of these advertising opportunities.