Social media has become an increasingly prevalent advertisement hub and even the most resistant platforms have begun to see the effects of this. Twitter began as a social network without advertising built into the core stream of engagements between users. The site used to rely on an endless stream of posts from those figures the user chose to follow.

Things have changed as of the start of 2016 and now Twitter has several different ways of advertising. There are now call to action buttons, promoted tweets, promoted accounts and “who to follow” sections that point users towards engagements with specific figures. The call to action buttons have generated the best response through examples such

 

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