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LinkedIn: Tips, Tricks and Hacks for Your LinkedIn Profile

I gathered some tips and ways to take your LinkedIn profile up a level. Here are a few of them…

1.  Change the standard URL from linkedin.com/in/13?3a&3d  to a “vanity URL” so instead change it to this style: linkedin.com/in/blakeimeson This will allow you to rank for your name in the SERPs.

2. Use keywords you want to show up in LinkedIn search results for. Use these keywords naturally in your “summary” and list them in your “specialties”.

3. Great tips from Chris Brogan: For your summary…

  • Lead with what I do most.
  • Lead with the type of business I want to do.
  • Move into the reasons why you’d do business with me.
  • Move from there into all the nuances of what I do.

4. Put your LinkedIn URL in your email and forum signatures…

Cross-posted > Finish reading at blakeimeson.com21 LinkedIn Hacks, Tricks and Ways to Make Your Profile Better

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Think Twice: Is Your Post "Blogworthy"?

Mario Sundar, the chief evangelist for LinkedIn just wrote a really insightful post on what makes a worthy post. It all boils down to one thing:

Would I read this post if I hadn’t written it?


So, ask yourself this… is the stuff you write something you would read?

workstation (by striatic)

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Hot Sauce for Your Blog Posts, 25 Tips

As a class we came up with these 25 hot sauce tips to give your blog spice. Use with caution.

  1. Write relevant content
  2. Make it interactive (ask for opinions so readers can respond)
  3. Blogging is an accessible way to become an expert
  4. Link out generously. Link with long phrases not short words
  5. People like listshot-sauce
  6. Add multimedia (pictures, videos, podcasts)
  7. PROVOKE people to comment (make it controversial!)
  8. Always provide value
  9. Post often and regularly (the right frequency for your audience)
  10. Be original (new topic that has never been covered or an old topic from a different perspective)
  11. Use keywords in title, content, tags
  12. Make it casual/conversational and easy to read
  13. Focus on a niche
  14. Succinct.
  15. Give it edgy content.
  16. End with a question?
  17. Use whitespace
  18. Write outside the box (non-conformist)
  19. Don’t “add to the noise”
  20. Allows for your customers to interact with you
  21. Be your own expert.
  22. Condense ideas
  23. Relevant to your readers
  24. Authentic passion
  25. Give your blog personality

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Corporate America, join the conversation or you lose.

Recently, I wrote two posts, one on FriendFeed the other on PicLens. Just for kicks I decided to let the companies know that I liked their product/service (…proservductice?) and I had written a post about them. I wasn’t expecting a shoutout on their blog or being added to some list, I just wanted to let them know I liked what they do enough to write a post raving about them.

Instead, what I got were two great examples of how companies should interact with bloggers. Here are their responses…

Great. Thanks, Blake.

Feel free to add your trackback and link to our new blog at blog.cooliris.com.

Kind regards,
#### & The PicLens Team

——————————-

Hi Blake,

Thanks for the email, and for taking the time to write a post about us!

– ### (FriendFeed)

——————————-

This is exactly what companies need to do. Engage and participate in the conversation. How easy is it for a company to give a simple thanks to a blogger who liked their prod/serv. enough to spend time writing a post about them?

Honest, impartial and critical, are what makes the posts we do here so much more trustworthy than a sponsored review. They can be much more valuable to a company than something they hired someone to write. The company essentially gets free advertising and legit promotion. It is the least they can do to give a simple thanks, yet most companies are so removed they miss out on some great opportunities to encourage discussion of their offering.

Recently Megan wrote a great post on PageOnce. Shortly after, someone from the company posted thanking her for writing the post and gave a link to access the private beta test.Plug Your Ears

A while ago I wrote a post on a great online storage solution, Humyo. I told the company about the post and they asked if they could forward it to their PR department and said they would hook me up with premium features to test. For a while, I was on page 1 of Google for “Humyo” and almost first for “Humyo Online Storage”. If I had written about how bad the service was, that could have had a serious impact on their company. If one of the first few results on Google for you is negative you’ve got a problem! Yah think?

Now it may be easy and necessary for these solely internet based companies to keep tabs on what is being said about them on the net, but what about companies primarily offline? I think that they too need to join the conversation or risk losing a significant opportunity. It is not hard to setup a Google alert for your name and see what people are saying (good and more importantly bad) about your company (or you).

Two lessons here:

  1. Bloggers (words) have power both to build a companies reputation and destroy it.
  2. Companies need to participate in the conversation online and not be silent.

What examples (good and bad) have you seen of companies joining/ignoring the conversation?

Update: Shortly after I posted this, PageOnce visited again (evidenced in the MyBlogLog widget in the sidebar) it shows what a close watch they keep on what is being said about their company. Props guys!

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YouTube? …no, actually a Tube created by you. StartYourTube

StartYourTube

This comes by way of a great feed I’m subscribed to: TechCrunch.

StartYourTube is a new site that allows you to start your own “tube” or video site. It allows you to  have a full powered video site on your own domain. You are also entitled to 60% of the ad revenue.

Rather than me tell you what it’s all about, go to this great post on TechCrunch.

This is a great example of a low-cost/no-cost service or API that new startups can take advantage of. Internet entrepreneurs can now do just about everything for free using open source code or APIs being rolled out by the big players: Google, Yahoo, YouTube, Flickr, Facebook, Amazon, Twitter, digg.

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