We’ve all seen those links online like “Hey, I found this cool new tool. Just click here to get it!”

Effective right? Sure. It provides the link and keeps the text easy to read. That’s great! But wait…

Linking is a huge part of SEO, and the title of the links are very important. Links such as “click here” are:

1.  A dime a dozen – they’re everywhere! So there’s no uniqueness
2. Irrelevant to content – just like other tags, the anchor tag (HTML link tag) should be optimized with the targeted keywords. AT THE VERY LEAST, they should include the company name…

To keep from people linking to your site foolishly, provide share buttons on your pages so they can simply click a button and get the right link. At least, that’s one way to do it. You can always research your links and then ask webmasters to change the links if you don’t like them.

Now get out there and link!

New to SEO?
Developing your site on WordPress?

Look no further!

WordPress SEO by Yoast is a WordPress plugin which helps with performing SEO on a website. It provides tools for creating SEO page titles, updating meta data, and even checking keyword richness! Pretty sweet right?

So go ahead, download it. WordPress SEO by Yoast

In my last post, I told you about LinkedIn – a professional social network. But what if you want to combine your professional and personal profiles & networks? LinkedIn won’t do that for you. Facebook and Twitter won’t do that for you. Google+, however is posed to be the new hybrid! They have a lot of the same features as Facebook, plus hangouts (mass video calls), and a great way to setup a business profile too!

We all know about social networks like Facebook, Twitter, & MySpace, but it’s evident these are not business-focused. Sure you can use them to network with people to a point, and you can definitely advertise your business on them, but… what if you don’t know who to look for? What if you want to create a digital resume that is searchable?

You can’t do that.

Or can you? LinkedIn is a professional social network on which you can create a profile, update it with job, education, and skill information, and potential employers and employees can find you with a quick easy search! If you don’t have one already, I suggest you jump on it!

Pretty much everyone has a social media account nowadays, whether it’s Facebook or Twitter or something else altogether. But what does this mean for businesses?

Positive – Social media creates an innovative platform for sharing ideas, and business promo…. You can quickly get your name to millions of people through your own Facebook friends and they’re network, and their network’s network, etc. Which is great, because if you have a great product/service and you make it easy to promote (viral materials, such good stuff that people wanna shout about it, etc) people will help promote your brand on their social network accounts.. for free!

Negative – Just like social media can push your brand out and get you a following, it will do the same thing for bad press. Think about it, we’ve all gotten those news articles or statuses in our news feeds that are complaining about this brand or that company… This can cause major problems for your brand image if the word gets to enough people. To combat this, make sure you maintain positive relationships with consumers. Make the positive outweigh the negative.