BusinessRater.com certifies dealers who agree to invite their customers to tell them how they can deliver a 5-Star experience. Certified dealers use POS merchandising that says, “Help us give you 5-Star service and Win a Free Car by filling out a survey that helps us serve you better.” After customers complete the survey and review, management is alerted on their cell phone so they can immediately thank the customer and address any issues they may have before the customer leaves the dealer. If it is a 5-Stars review, it is immediately syndicated on the dealer’s Website and social networks, and is optimized to appear on top of the search engines like Google and Yahoo for many of the most popular search phrases that consumers use to shop for a car. If a customer indicates they did not receive a 5-Star experience, management is alerted to can make things right before it becomes a CSI issue. They have a 10-day grace period to address any issues before the review is public.
Since most customers are happy, this process results in a lot of positive reviews and consumer feedback reflecting a great online reputation. And to prevent fraudulent reviews, BusinessRater.com uses a patent-pending filter process that confirms the validity of every customer review to ensure it is credible before it is published. If a review fails the process it is permanently filtered in the system.Read More