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EllenTube

 

Well, this post was supposed to be written hours ago, but I got distracted by watching videos from the Ellen Show on EllenTube. With competitors like the online video-sharing king, Youtube, only Ellen Degeneres could have her own video website and somehow keep it afloat.

The website is a hub for all of the addicting clips from the Ellen show. Although EllenTube is a very similar concept as YouTube, it has set itself apart by the website layout, and video categories. The homepage layout consists of image sliders, featured videos, trending hashtags, most recent videos, best user uploads, etc. The color scheme is very colorful and bright, as is the logo, a tv with feet and a color striped screen. The video categories consist of: Kids, Scares, Dance, Cats, LOL, Studios, Celebrity Interviews, Oops, Talented Kids, Ellen’s Favorites and many more. Within each category, the video corresponds with a segment from the show. This makes the video search process for a user much easier because each category is distinct to the Ellen Show. When choosing a video, the website also pushes for the user to share the video on Facebook and Twitter, by placing two large share buttons below the video. By encouraging video sharing, EllenTube is spreading the Ellen Show brand internet-wide.

It is interesting to think about the reason behind this project. Why does Ellen need her own video sharing website? Is there a major difference between EllenTube and YouTube? At first, I was slightly turned off by the project. It seemed a little unnecessary to create an entire website for a television show’s video clips. As I started researching the website and trying it out for myself, I became much more open to the idea. The Ellen Show is known for its laughable segments, charming host, and generosity. EllenTube enhances the Ellen Show’s brand by portraying itself as fun-loving, entertaining and plugged in. And it is easier to get lost in a video binge when the they are all located in one place.

I think EllenTube has done an effective job of promoting the Ellen Show and it’s brand, along with encouraging it’s viewers to say, “just one more video…”

Now back to EllenTube!

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Bouqs

At one point or another, you have experienced  the “oh no, I forgot about my mom’s birthday” frenzy and ordered an overpriced bouquet of flowers from 1-800-Flowers.

Po online flowers companies such as 1-800-Flowers or Pro Flowers, offer flower bouquets and arrangements for any occasion. Delivery is usually quick, but prices are pretty steep.

But then there is Bouq, another online flower delivery company. Bouq has taken a different branding approach. Instead of the cluttered websites with frumpy, feminine colors, Bouq has a clean aesthetic with a young spirit. Aside from their branding, you may be wondering, “how could Bouq be any different than the rest of it’s competitors?” I was asking the same question before watching this video:

Right off the bat, Bouq predict’s their customer’s biggest question. They  tackle this concern by titling their about page, “Our Difference.” By doing this, they are establishing their credibility to their customers and hopefully gaining customer loyalty.

So what are the differences between Bouq and the rest of the overpriced online flower companies? Well, there are four.

  1. Farm (& volcano) fresh flowers.  Not only are your ordered flowers shipped 2-4 days after being cut, they are also cut directly from the side of a volcano or from an eco-friendly American farm. Pretty fancy, right?
  2. Simple ordering. Bouq offers a hand crafted selection of flower bouquets from their floral experts. By charging a flat fee of $40 including shipping, they erase the chance of hidden fees and sell ups. In addition, they offer a 3 step check out method, so you aren’t mentally exhausted by the end of your purchase.
  3. Earth-loving farms. Bouq sources all of their flowers from farms who respect and love the Earth. They only cut what they sell which eliminates the possibility of wasting flowers.
  4. Subscription options. Keyword: options. Purchasing a subscription is completely optional, but will save you money! They offer 3 different packages that offer different services such as regular deliveries, pre-scheduled deliveries for special occasions, or sporadic deliveries for Just Because bouquets. With each package, you save 25% off your order.

So there you have it. When you are in the dog house for forgetting your anniversary with your girlfriend or need a Mother’s Day gift for your mom, try out Bouq!

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Combatant Gentlemen Removes the Middleman

Vishaal and Mo Melwani, founders of Combatant Gentlemen and third-generation tailors, decided it was time to eliminate the money sucking middleman of the men’s fashion industry. Instead of paying others to produce their garments, Vishaal and Mo took control of their supply chains by using their own Italian wool and Indian cotton to create beautiful and luxurious suits. According to Inc., Combatant Gentlemen spends roughly $24-$37 on production costs per suit and charges about $160 per suit. Because their own their own sheep and cotton fields, they can sell high end quality without the high end price tag. With this significant cost cut, Combatant Gentlemen strives to target the Millennial male market– business men who appreciate a quality suit but may not be able to afford top market brands.

Based on the cost, the quality of these suits are pretty impressive–they are sleek, well-made, and stylish. But what impressed me the most was their online presence.

To begin, the website is sleek, modern, masculine and alluring. In general, the company has a strong and coherent brand which is evident through their logo, photo/video and language. Each page showcases attractive, modern, stylish men modeling their suits. It embodies the “ultimate millennial male,” an active, bearded, stylish, successful young male.  In addition, they maintain a strong blog that focuses on current events, fashion tips, trending technology, and lifestyle tips with a masculine twist.

Screen Shot 2016-04-14 at 10.05.01 PMThe website is also tech-savvy by offering two unique features– tech fit and same time online video chat a style tech.  The tech fit feature calculates your preferred fit, height, weight, neck size and jean size to suggest the (almost) perfect fit for their suits. Of course there is always the possibility for alterations, but using this data better helps the customer choose the best size for them. In addition, the video chat feature creates a personal and human connection between the company and customer. Since Combatant Gentlemen is only online, many people may be weary of purchasing a suit since they could not try it on. By providing personable customer service, Combatant Gentlemen is able build trust with their customers. In addition, video chat is definitely a new twist to online customer service.

So calling all stylish males–try Combatant Gentlemen out and let me know what you think! Maybe I will video chat with stylist tech just for fun.

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Tidal: Because Jay Z Told Me To

You may remember the cryptic commercial launched on March 30, 2015 that gave a 30 second glimpse of the world’s leading musicians come together for a meeting. This commercial introduced Tidal, a “new music era.”

 

In short, Tidal is a music streaming website that offers a different experience than iTunes and Spotify. Tidal offers HiFi Lossless sound quality, a sound quality that exceeds the leading music streaming applications. Sound quality is the sort of feature that you don’t realize you do not have until you experience a better option. Listen to this video and drool over the sound difference:

Legendary rapper, Jay Z, found this experience to be worth 56 million dollars, which is exactly how much he bought it for from its Swedish creators. After acquiring Tidal, Jay Z has engaged a community of leading musicians such as Kayne West, Madonna, Coldplay and Nicki Minaj to contribute to Tidal’s development team and music library. In addition, Tidal provides it’s artists with the royalties they deserve.

Although Tidal is on the cutting edge of music, there are definitely some kinks to be ironed out. Various reviewers have complained about the user experience and application access. There is most definitely room for growth, but no doubt that Tidal could catch up to Spotify and iTunes.

 

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Pinterest: An Alternative Marketing Approach

Pinterest: An Alternative Marketing Approach

With an $11 billion valuation and 100 million monthly active users in 2015, Pinterest is a one stop shop for creative inspiration, recipes, travel tips, advertisements/marketing, household tips and so much more.

Originating in 2010 as a social media network of “visual bookmarking” (similar to Tumblr), the internet sensation has grown to be the second largest social media network, following Facebook. Pretty impressive, right? So what does this website offer that people can’t get enough of?

Not only is the website and mobile app user intuitive, it also supplies new content after the page is refreshed. Because the user activity is so consistent, the website it always adding new content to your feed. This feature is quite similar to other social media networks in how the networks can become addicting. When there is always new content to see, users have the urge to continue browsing the app until there is no more to read.

But there is so much more that adds to Pinterest’s greatness.

Beginning as a platform to save “visuals,” Pinterest still holds the concept of sharing ideas. Within the past few years, this concept has developed into a goldmine for advertisements, marketing and e-commerce. Companies now use Pinterest as a tool to reach their target audience in a different approach. Instead of a flashing advertisement, companies mold their marketing strategies to the Pinterest style.
For example, Wix–a website development platform.

wix

This is a pin that was on my personal Pinterest feed. Notice the design and wording of the advertisement –the trendy floral design, bold typography, the creative buzzwords such as “design” and “stunning”. These characteristics would stand out to a Pinterest user because it appeals to the general Pinterest aesthetic. In addition, notice how the pin attributes Wix.com–“Promoted by Wix.com.” Using a softer and positive word like “promoted” is more approachable for the target user instead of harsher words. Although this is a Wix advertisement, it masks itself to be more interesting and welcoming.

Another alternative marketing feature is the Pin it button extension. A user can download the Pinterest button on Google Chrome and pin photos from any website. This creates extremely high traffic for both the pinned website and Pinterest.
For example: Free People–a woman’s clothing retailer

After downloading the extension, the Pin It button will appear on your browser’s right side bar.

pin button

Simply click it when you would like to pin a photo from a website. Here, I clicked the button while browsing Free People’s new arrivals page.

Pinterest FP

Once choosing a photo to pin, click the red “pin it” button, choose a board and viola, it is saved to your Pinterest board!

pinterest

Using this feature not only added content to Pinterest’s platform, but it also pulled content from Free People’s website that may have never appeared on Pinterest without the pinning button feature.

Pinterest’s consumer influence is undeniable and its internet presence is unavoidable, who knows what will be next for it!

 

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