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Exemplifying Web 2.0 Since 2004…

Digg.com is a quintessential Web 2.0 site for online users.  The simple model of the website, users submitting links and stories of interest for review by other users, is a demonstration of the Web 2.0 technique of getting users involved, creating a community, and also helping the truly great content to rise to the top.  Only the highest rated content is listed on the front page, so the most viral and popular material will continue to spread, increasing the motivation for links to good content.  Diggs serves to promote good content and user interaction among the ever-growing online community.

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What is Widgetbox?

I found Widgetbox through a Google search for cool websites.  Cool it is.  Widgetbox allows anyone, even non-programmers like myself, to easily transform content ideas into engaging, dynamic content that can be used on almost any website.  Many widgets are already created for access, but you can also create your own.  I’m still just playing with it, but the ease of use is sweet!  The point: check out Widgetbox for yourself.

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Why Does Kiva Work?

Kiva.org, a “peer-to-peer online microlending nonprofit organization,” is successful largely because of the organization’s ability to humanize the lending experience.  Kiva’s Field Partners lend to and profile aspiring entrepreneurs, including photographs and stories in the entrepreneur’s profile.  Lenders, members of the general public, browse Kiva, select an entrepreneur’s profile, and lend funds via PayPal or a credit card.  Kiva provides the funding to the Field Partners, who eventually are repaid by the borrowing entrepreneurs, and the money works its way back up the chain.  This brief synopsis of the business model begs the question, “why then does Kiva work?  Couldn’t traditional lending methods handle this better?”

The answer is the humanization factor.  It is far easier to secure money from lenders when the lenders can directly observe the impact of their financing generosity.  Factors that might inhibit funding in a traditional lending system do not impact Kiva’s business model in the same way.  Kiva is filling a niche and creating value in a global economy, and, therefore, ought to continue to grow and experience success in the foreseeable future.

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Making Money on Facebook?

Reading through the Top 20 Young Internet Entrepreneurs Under 21, the work of Harrison Gevirtz stands out.  His website, www.CPAShare.com is a blog which shares the 17 year old’s online and offline entrepreneurial experiences.  I was intrigued by a post titled How to make money on Facebook with Local Ads.  Harrison walks through the steps of creating a local advertising campaign on Facebook to bring in the cash money.  Check it out!

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YouTube for Marketing Research?

I think so…check out the video below and feel free to comment with thoughts.

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