You may have seen this headline on the internet “Mom’s White Teeth Trick” and been tempted to click on it, and those of you who did may have even been further tempted to act on it and sign up for the free sample. I would be one of those people. BIG MISTAKE. I got the whitening trials, but I was charged nearly $100 in membership fees for things from teeth whitening gel to weight-loss tip websites.
Most of us have been taught to spot scams, ignore pop-ups, and be skeptical of online ads. If its too good to be true, it probably is. Well, the newest scam that is apparently roping in quite a bit of people is disguising ads or scams as blogs. The specific trap that I fell into was what appeared to be a mom who found a great deal online and wanted to share it with others. It didn’t sound like a scam, it didn’t look like an ad, it didn’t sound like it was written as a promo. It looked like a blog and it read like a blog. It started off with a woman telling her story – coffee drinker, smoker, single mother, middle age, along with some other relevant and irrelevant filler sentences.
She talked about how she found two different websites selling teeth whitening products that were offering free samples. These samples, used back to back for two months, were supposed to accomplish what $50 in Crest White strips would get you. And it wasn’t just a site wide offer, she had coupon codes which made it look like a “secret deal” – you got the sample for free and just had to pay $1.99 in shipping. I figured even if the product was never delivered I was only out 4 bucks. Looking back, it was the coupon codes and the fact that she was mentioning two independent companies that made me trust that what she was saying wasn’t a scam. Turns out there are several of these blogs with the exact same story just slightly reworded and a different woman claiming to be behind the blog. The ones that I have seen even had the exact same blog theme so they look identical.
I later learned that the two companies were in cahoots with each other, which proved to be a brilliant tactic. Why would there be a single ad for two competing companies? Thats exactly what I thought, and thats exactly why so many people fall for the scam. Now all you have to do is Google it and you will be able to figure out that it is a scam, but last year, when I fell for it and Googled it there were no warnings out there because it was fairly new.
My point is: Stay skeptical, do your research (I did and STILL fell for it).
My other point: What does this mean for blogging? Will blogs become less credible? Hopefully a stop can be put to this kind of scam and we can better learn to spot them.
(P.S. I got my money back)
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