A friend of mine just told me I should be ashamed of myself for not having a LinkedIn account. I’m not ashamed, though I did go ahead and try it out. LinkedIn has become the facebook for professionals. Whether or not it helps out this particular college kid is a toss up. Check out www.linkedin.com and make your own account. Takes 5 minutes, and the site will upload contacts from your e-mail accounts.

Before taking this course, I was clueless about Google Analytics and what keywords are. Although I learned a few things about these, this clip definitely taught me a few things about maximizing good use of key words. Check it out.

Here is what Seth Godin and Tom Peters have to say about the wonders of blogging. Short clip – but very important.

Thanks to the use of social media giant YouTube, even former students at small colleges like Grove City are able to keep in contact with their friends.  For example, alumni of the Omicron Xi fraternity can check out what their active fraternity brothers have been up to…

Discraft, the leading manufacturer of disc products for ultimate frisbee and a producer of both freestyle and golf discs, has been around since 1981. Because of the internet, Discraft is a healthier company then previously imaginable. As a wholesaler today, Discraft is able to sell products online in large batches to clubs, retailers, and individuals.

They have a great website and good use of social media. Their online presence is huge as there are dozens of websites that sell Discraft merchandise. They in fact do not sell discs in any stores.

This lean, low-cost structure is one of the entrepreneurial facets of Discrafts business. Without expensive shelf space in stores, Discraft has managed through word of mouth and web marketing to become the greatest player in its niche. This small company has found ways to beat out a huge toy producing corporation by efficient use of internet marketing.