Social media is all the craze, especially the exponentially growing Twitter. You know something is big when Oprah is talking about it. As companies rush to assemble a social media strategy, the question needs to be asked: what is the purpose  of using social media? To first answer this question, the company must begin with their target users, [...]

As MySpace places an ex-Facebook executive in the CEO position, an interesting discussion arises between the “success” of each social networking community. In one instance, success of a social network can be measured by the number of users. Facebook, in this category, would win the battle between the two giants. Facebook, in February, had 264 million [...]

Social media is term that is constantly tossed around amongst marketers and the media as the new way to promote a company’s brand. While some criticize the terminology of “social media,” it is undoubtedly a force in marketing that every firm must accept and be immersed in to succeed. The problem is not merely whether [...]

In light of the mass panic over the the slowing economy, many entrepreneurs, particularly the internet inclined have withdrawn efforts to pursue their business. Driven by fears of lack of funding and interest, such entrepreneurs, in a time of high unemployment and empty 401-k’s, recede back to the enclaves of entrepreneurship abandonment. Pessimistic thinking is not [...]

There is one area of online advertising that remains untapped: small-town and local businesses. A casual walk down the main street of many towns will reveal a variety of small antique, pizza, coffee, and other eccentric shops. Amongst the variety of stores in a small downtown there is the common factor that they lack an online [...]

As more and more money is poured into Internet ventures, online ads remain the unsolvable Rubik cube of advertising and marketing. Online advertisements, the lifeblood for many online firms, is an inefficient system. As reported in Businessweek, a little over 1 in 1,000 people click on banner ads. More complex than simply not having people [...]

In the break-through book, The Long Tail, the author Chris Anderson presents the new age of economics: an age of abundance rather than scarcity. This new age of abundance has been ushered in by the Internet and the ability the web allows for access to a plethora of niche markets versus substantial blockbuster hits. Instead of [...]

As was recently reported, and praised by an editor at AdAge.com, Starbucks has introduced a new form of “instant coffee” into the caffeine infused marketplace. In a time of economic downturn, it is imperative for companies to seek ways to maximize their revenue streams and open doors to new customers. Starbucks, sometimes scoffed at as Four-Bucks, has [...]

Riding a wave of controversy, Facebooks’ recent change to content rights has been reversed. Facebook had planned to own rights to all the content posted by the vastly growing user base. Catching wind of this were disgruntled users with a prerogative for claiming their privacy rights. The result was a unified body of Facebook users collaborating [...]

For any company and new venture, success is a combination of a various factors including choosing the right target market with the right product at the right time. At the center of these factors is the ability for their relationship with each other to produce a profitable and successful revenue model. A perfect storm of factors [...]