YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step into the spotlight, most brands have been left behind in the shadows. Save for the occasional media-supported viral video blitz, or user generated contest, commercial success on YouTube has been elusive to the many brands that have tried to reach for that brass ring.

This is not to say that brands will ever reach the heights of popularity on YouTube that individuals have achieved, and it would be naive to start a Sponsored Channel with the expectation that millions of viewers will tune in right away. However, YouTube does represent a great opportunity for marketers to reach consumers who are searching for information about a brand or related products and services. YouTube can also be a powerful direct marketing tool, provided that it is considered as part of the marketing mix rather than a tactic in a vacuum.

One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.

YouTube is littered with thousands of “contest-driven” videos and channels that have not been updated in many months, and in some cases, many years. Brands that let their channels lapse and fade away into the wasteland of untidy and untended pages lack a clear understanding of how to use YouTube as a social media vehicle.

Youtube was created in 2005. Since then youtube has been a media sharing power house. It is now the 3rd most visited website on the internet. One post that represents how big youtube has grown to be is called, “Charlie bit my finger.” This has gotten 245 million views as of May 2010.  In 2008 Youtube had been estimated to have generated 200 million dollars. It makes a substantial amout of its money from advertising alone. Youtube is great for businesses to promote new and upcoming events.  Movies, Music, and TV shows are the main contributers to the advertising sales for youtube. Kieth Urban, a country music star, claimes that over 60% of his money that he has made he can attribute it to Youtube! Youtube in and of its self has gone viral! It is an advertising giant and if you wanna make it big….. go viral!!!  

A lot of people believe that Facebook is a waste of time and that it doesnt have a good purpose in this world.  the reasons are because of unwanted friend requests and ad pop ups. They say that it is a waste of time and ruins real life relationships. I beg to differ!!!!

1. Customers are using facebook. This is a great way to contact the people that you are trying to market to.

2.Your community is on facebook. 41% of americans are on facebook!!! 41!

3.Free marketing. yeah i said it FREE marketing

4. To teach proper privacy protecols.  to manage yourself and control yourself when your upset.

5. You can answer questions for your customers informaly.

6. Friend your customers. this creates a more personal bond and can help to ensure business

7. Say hi to mom! everyone’s mother loves keeping in touch with their babies!!!

8. Connect with friends and colleuges. This creates a better work environment

9.Start conversations. This way you can reach out to future customers.

10. if you dont use facebook in this booming technilogical world you frankly dont exist