content top

What is in a name?

… Domain names, that is.

If you think about it, your domain name (the home URL) is one of the most important parts of your site. What someone types in the address bar is essential… is your site what they’re truly looking for? Will they be able to find your site by its domain name? The following is a summary from an article all about URL importance from All About Your Own Website.

Website Accessibility

  • domain name — the address of your website… without it, your visitors won’t be able to locate your website and wouldn’t be able to read your content, buy your products or subscribe to your newsletter.
  • a domain name can be pointed to any web server… make sure it is secured; never allow anybody else to have access to your domain name.

Search Engine Optimization

  • a domain name may describe the nature of the website that it represents… help search engine robots to see the topic of the website –> a proper domain name will let search engine robots see that a specific website has what the searcher is looking for

Professionalism

  • a website that has a proper website address will look more professional
  • more professional = more trust = more traffic

Read More

The Blogosphere

bloggingBlogs are essential to most every business — not only does it give you authority, but it helps build a relationship with your consumer. While it’s not hard to get in to, it can be difficult to stand out. “Right now there are more than 33 million new posts each month using WordPress alone.” That’s a lot of people saying a lot of different things.

 

 

 

Here are some basic stats about blogging:

  • There are an estimated 31 million bloggers in the US alone. (source)
  • In one survey, almost 87% of bloggers had been actively blogging for at least two years. (source)
  • 57% of bloggers report having more than one blog. (source)
  • 35% of businesses blog at least once every month. (source)
  • 60% of bloggers report to be men. (source)
  • Nearly 2/3 of influencers earn revenue from blogging, but 80% of them report earning less than $10,000 per year. (source)

People have many reasons for keeping blogs, whether it be corporate, personal/diary, hobby or interest, professional, or for community/communal reasons. The key thing about blogging is to stay consistent – make sure you maintain the effort applied to your blog, otherwise you’ll lose your consumer’s trust.

 

The above information was adapted from SEO Moz’s chapter on blogging.

Read More

Learning from the Top Twenty eCommerce Sites

Awwwards generated a list of the top 20 ecommerce sites. Take a look… in general, what do all these sites have in common?

8. ecommerce sites1  8. ecommerce sites2

8. ecommerce sites3  8. ecommerce sites4

So. Many. Crisp. IMAGES.

We have become such a visual generation. I don’t know if we’ve become lazy or just too busy to read a lot of text, but images have become essential for any sort of business online: bikes, clothes, food, shoes. Just something to keep in mind while we’re making our own sites.

Read More

#ShoppingMadeSimple

Amazon keeps rolling out innovative products. This new one is a scanner that enables quick and easy shopping right in you home. How? You have your own personal scanner.

Amazon Scanner

Really, though. This small gadget will allow you to shop by just scanning the bar code of a cereal box, or saying “football.” If this takes off, which I assume it will because of its convenience value proposition, Amazon will revolutionize the way of shopping… again. Physical scan –> to internet purchase –> to physical product in hand. Cutting out the search, making it even more simple.

I highly suggest you check out their two-minute video… a great marketing strategy by having a small child narrate.

Read More

Keeping up with the Trends

In basically everything, there are trends. Web design is no different. Amber Turner, a blogger for The Next Web (TNW), predicts 10 Web Design Trends we’re bound to see in 2014.

  1. non-boring typography — fonts with personality
  2. flat design — eliminating drop shadow and gradients… think Apple
  3. large hero areas quickly killing spiders — yeah, what? see the link for explanation
  4. heavier focus on mobile
  5. videos in place of text
  6. large scrolling sites
  7. simple color schemes
  8. simplified content
  9. dropping sidebar — who needs it? just get rid of it (though more for blog/magazine type sites)
  10. manipulated imagery — color overlays, blurred images, or even images that are reminiscent of Instagram images with filter

Some of these I’m excited for… others, not so much, but they all have their place on the web.

Read More
content top