Craigslist is an innovative and centralized network of online communities designed for help online users in a variety of ways. Craigslist gives users all over the world a place to sell unwanted junk, find a roommate, post their job resume, search for singles, even sell their house. When does this variety become too vast? As business students, we’ve heard the “loose your focus, loose your shirt” strategy for years.
Ironically, Craigslist has chosen to focus on being general. With 10 billion pages viewed per month at 450 craigslist sites in all 50 states and over 50 countries, it is safe to say the site is extremely successful in spite of its seeming lack of focus and dull web design. This level of exposure is the key to Craigslist’s success.
My personal experience with Craigslist has been one of mixed feelings. I was faced with task of hiring and intern last summer, and my boss instructed me to post an ad on Craigslist. The site was very clear and simple to navigate. Within a week, I had about 20 responses. The problem was the applicants were terrible. While I think that Craigslist is a good place to post a resume, I am skeptical of the perceived level of quality taken on by job seekers. And, this perception can transfers to any of the offered services on Craigslist.Read More