In being pretty involved with Instagram, I follow all kinds of accounts. I love following accounts that relate somehow to photography and nature, so the company FayetteChill peaked my interest when I saw their social media.
FayetteChill is a clothing/retail company that is headquartered around the Ozark Mountains in Arkansas. I found their account when I was on another clothing account and Instagram recommended ones similar. Their clothing designs are very colorful and creative, two aspects that make for interesting t-shirt designs.
The company does a great job of posting pictures of not only their clothing, but the general theme behind it all. Since they are focused on nature, FayetteChill clothing is photographed around trees for example. Whether the pictures are taken of the clothing alone or on a person, each individual picture is different and intriguing. Social media is so vital to today’s society in that everyone is on it and constantly looking for something new. FayetteChill is able to appeal to nature lovers, t-shirt wearers, or anyone who likes a picture pleasing to the eye.
I have watched them become more popular in the past couple of months in terms of likes, comments and overall followers. With this being said, it is obvious how great social media can be in terms of business growth. All it takes is one share or like to sell a product and FayetteChill is definitely taking advantage of those aspects.