Well into the age of the internet, the demands that people place on brands are now more apparent than ever. People have instant access to information all over the world, all the time, and now in their pocket. For the entrepreneur, this creates a huge obstacle, but also creates an opportunity. On one hand, web presence is something that must be constantly attended to. Companies have to stay up-to-date and connect with their customers and be consistent through multiple mediums over the web. If a company fails to do this, the results could be incredibly destructive, especially for young companies. Here are a few stats to back this up:

–          46% of people say that a website’s design is the number one criterion discerning the credibility of a company

–          More than 90% of buying decisions are influenced by visual factors

–          B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

These stats are just a few from an info graphic posted on mashable.com. The constant access to your brand may seem like a lot of pressure, and it is. But, it creates an opportunity to show customers more about your company and why they should choose you over the sea of competitors. In fact, the emotional gratification that customers feel when choosing certain brands is among the top reasons for brand loyalty. Social media paired with a friendly and helpful customer experience can help a brand to connect with the customers quickly and easily.

To boil it down, I think you have to simply ask yourself, “How does this brand’s internet presence improve my life?” Does it provide an aesthetic, easy-to-understand layout? Is there content that I find relevant and interesting? Is there some way where I can give my feedback and feel like I’ve been heard? These are critical questions that any internet entrepreneur should be asking themselves, because the brands that will be gaining loyalty and advocacy are the ones that are serving their customer’s constant needs and beyond.

Don’t believe me? Check out some of the info graphic for yourself here.

One Response to “Big Demands for Brands”

  1. Nice insight into brand awareness as applied to the internet. Knowing how the consumer’s mind works is essential for any business to survive, and clearly a solid brand is necessary. The stats were helpful.

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