Building an Internet Brand

I read a great article last week about The 4 Layers of Online Brand Marketing, and it outlines some key tips for how to build a great brand on the internet with your company or blog. By modifying some standard marketing tactics for the web, the author is spot on. These are her four layers:

1. Your Brand
2. Your Website
3. Content Development and Off Page SEO
4. Social and Reputation Management

As one builds an internet business, remembering that success in brick-and-mortar entrepreneurship is very different from e-commerce is important. While this line is blurring, emphasis and expertise are needed in these areas. If you want to migrate to the internet with a business, I suggest finding somebody who knows about this stuff to help you out!