America once was made of unorganized mom-and-pop shops. No American Eagle, McDonald’s or Home Depot. Communities were built by small business owners, and when their kids graduated from high school, they took over the family business. The American Dream, right?
Things sure have changed. Shopping malls and big corporations rule, and most people drive to an office every day. Their kids will go to college and move away to find their own jobs. Big business, right?
Wrong. There’s a new climate change and it doesn’t have anything to
do with ozone.
As our economy has struggled, jobs have become hard to come by, and 20-somethings are increasingly individualistic, small business is a very attractive option for many young (and old!) Americans. The candy shop on a street corner may no longer be viable, but the internet is a vast plain of opportunity. Even current students here at Grove City College are starting their own businesses that rely heavily on web commerce. JJCrochet is an excellent example of a student with a skill that uses the web to sell her wares. Click here to check out her crocheted hats and other accessories!
If you’re thinking about your future employment and aren’t excited about sitting in a cubicle, start brainstorming and researching potential opportunities for E-Commerce and blogging (there’s plenty of ways to make money just by writing about your favorite topic!).
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
