Business with Craig's List

For the past few summers I have worked for my parents who are both real estate agents. A large part of my job is marketing the listings that we have. One of the most cost-effective things we’ve done, particularly for rental properties, is advertising them on CraigsList.  CraigsList seems to be growing in popularity for online real estate searching, particularly in the rental market. it’s worked out really well for us because all it costs to advertise is the time it takes for me to post the ad and repost it each week if the property hasn’t rented. It’s also good for us because we can put photos in there as well as a link to our visual tour. In addition to being a big selling point in the real estate market, linking to the virtual tour allows them to land on our website and see who we are, even though you’re not allowed to advertise business services on the site. All in all, while i wont say it’s necessarily our best marketing tool, it’s definitely the most financially beneficial. If we sell or rent anything at all we’ve made money.