A brand new social networking site was launched several days ago by Google, called Buzz. Google Buzz is a new way to share updates, photos, videos, and start conversations about the things you find interesting. If you own a Gmail account, you’re already set up to follow the people you email and chat with the most. This new tool comes with many features that implicate dramatic change within the social networking/media arena. Over the past couple weeks, data shows that “over 160,000 Google Buzz posts and comments per hour.” But why is this social networking site so popular? How is Google Buzz different than Twitter or Facebook?

Here are some of its new features that distinguish Buzz from Twitter and Facebook:

Email

  • Integrated with one of the most widely-used email services on the planet.
  • One less browser window and one less login.
  • Email, chat, and social media functions are in one place.

Smart Auto-following

  • Auto-detects the contacts that you communicate with most and immediately follows them.

Instant Fullscreen Media Viewing

  • Shows pictures and video immediately viewable from the Buzz feed in fullscreen mode.

Choosing Media Associated with Links

  • Pulls pictures and video from the pages posted and lets you choose what media to post with the link.

Location-Based Posting and Results

  • Translates the latitude and longitude of your exact location into a place name and can identify if you are at home or at work.

Instantaneous Privacy Settings for Posts

  • Provides a simple dropdown box in the posting window that lets you easily change privacy settings for each post.

Recommendations

  • Identify posts from friends of a friend that may be interesting to you based on past behavior.  They are easily ignorable as well.

Relevancy Rankings for the Google Buzz Feed

  • Identifies the relevancy of each post based on what the post contains, who and how many people have commented on it and the location of the sender. If it is interesting, according to your taste (through likes and dislikes), it goes to top of news feed.

Article Reviewed:

http://mashable.com/2010/02/14/google-buzz-column/

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