The most brilliant online business models are almost always the simplest ones. This is especially true for Digg.com – a socially-oriented website that enables its users to share and rate content from all over the web in order to filter through the dross and discover the true gems of the web in all of their forms (articles, picture, video, etc). I had commonly seen the Digg brand dispersed throughout the web, but never actually knew what it meant until today. I checked it out and although it’s seemingly starved for comedic value (most of the entries in the “Comedy” section were only mildly laugh-worthy), there is a wealth of quality content on Digg.com that could entertain the average aimless internet junkie for hours. They’ve achieved web “gold” simply by allowing their users to pick/rate it themselves instead of spending countless hours of mindlessly browsing the web in an attempt to find the good stuff. Brilliant. I now have somewhere else to go when I can’t find any more internet to browse.

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