Reading through the Top 20 Young Internet Entrepreneurs Under 21, the work of Harrison Gevirtz stands out. His website, www.CPAShare.com is a blog which shares the 17 year old’s online and offline entrepreneurial experiences. I was intrigued by a post titled How to make money on Facebook with Local Ads. Harrison walks through the steps [...]
Social media is the way to go these days if you want to reach a larger target market for less money, and who doesn’t want that? Web features such as “Rate this product” and “Comment on this product” tell people a lot more about a product than a companies own biased ads, and people seem [...]
“I thought YouTube was a place where people with too much time on their hands could show off their home video skills?” This sentiment may be largely true, but the advertising artists who successfully market via YouTube are demonstrating that the world’s largest video sharing website can enhance branding and boost corporate performance. But marketing [...]
A cat called “Maru” quickly became popular when the owner posted video of him trying to slide into the beer box. This silly and funny cat is now on TV commercial in Japan, mainly broadcasting on metro train TV in Tokyo.
UQ Communications Inc. is a company that found this video to use for its commercial. [...]
There is one area of online advertising that remains untapped: small-town and local businesses. A casual walk down the main street of many towns will reveal a variety of small antique, pizza, coffee, and other eccentric shops. Amongst the variety of stores in a small downtown there is the common factor that they lack an online [...]
As more and more money is poured into Internet ventures, online ads remain the unsolvable Rubik cube of advertising and marketing. Online advertisements, the lifeblood for many online firms, is an inefficient system. As reported in Businessweek, a little over 1 in 1,000 people click on banner ads. More complex than simply not having people [...]
As was recently reported, and praised by an editor at AdAge.com, Starbucks has introduced a new form of “instant coffee” into the caffeine infused marketplace. In a time of economic downturn, it is imperative for companies to seek ways to maximize their revenue streams and open doors to new customers. Starbucks, sometimes scoffed at as Four-Bucks, has [...]
Internet users are now used to getting many online services for free, like facebook, or online dictionaries, or just about any information that someone could want. These services are free to the user because of online advertising.
Advertising is used ubiquitously off of the internet to reduce cost to the consumer and increase profitability for the business. Some [...]
Riding a wave of controversy, Facebooks’ recent change to content rights has been reversed. Facebook had planned to own rights to all the content posted by the vastly growing user base. Catching wind of this were disgruntled users with a prerogative for claiming their privacy rights. The result was a unified body of Facebook users collaborating [...]
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!