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Facebook and Advertising Errors

Facebook has been at the front of the news over the past few days and not for a good reason. For the 10th time in the last year the company has admitted to mistakes in their advertising analytics. This time around the company miscategorized certain clicks from mobile users and mistakenly charged advertisers as if every click made by the mobile user was actually a visit to the website of the advertiser.

Facebook has several models for advertising and the advertisers affected by this all used the “pay per click” module. This means the advertisers were paying for clicks that never happened. This is not the first time Facebook has been accused of misrepresenting data (as seen by the ten other times it has happened this year.) Facebook also has been accused of over-estimating the amount of views on videos posted on the website and is currently being audited by the Media Ratings Council.

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Advertising’s Increase on Twitter

Social media has become an increasingly prevalent advertisement hub and even the most resistant platforms have begun to see the effects of this. Twitter began as a social network without advertising built into the core stream of engagements between users. The site used to rely on an endless stream of posts from those figures the user chose to follow.

Things have changed as of the start of 2016 and now Twitter has several different ways of advertising. There are now call to action buttons, promoted tweets, promoted accounts and “who to follow” sections that point users towards engagements with specific figures. The call to action buttons have generated the best response through examples such

 

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The True Internet April Fool(s)

Happy Belated April Fools! (I hope no one was too distraught over the spike in laundry prices.)

The maximization of the internet as an every-day commodity has caused major sites to wrack their brains to maximize their ability to attract audiences. April Fools is a prime time to do this.

Typically for the historic holiday, sites will try to do something funny or quirky that (hopefully) audiences can enjoy with a chuckle. 2013 was dominated in the geek-dom by Netflix’s announcement of Firefly season 2 (some are still bitter) and Google’s fantastic 2014 Pokemon hunt on Google Maps. Notable pranks of 2016 include…

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Pinterest: An Alternative Marketing Approach

Pinterest: An Alternative Marketing Approach

With an $11 billion valuation and 100 million monthly active users in 2015, Pinterest is a one stop shop for creative inspiration, recipes, travel tips, advertisements/marketing, household tips and so much more.

Originating in 2010 as a social media network of “visual bookmarking” (similar to Tumblr), the internet sensation has grown to be the second largest social media network, following Facebook. Pretty impressive, right? So what does this website offer that people can’t get enough of?

Not only is the website and mobile app user intuitive, it also supplies new content after the page is refreshed. Because the user activity is so consistent, the website it always adding new content to your feed. This feature is quite similar to other social media networks in how the networks can become addicting. When there is always new content to see, users have the urge to continue browsing the app until there is no more to read.

But there is so much more that adds to Pinterest’s greatness.

Beginning as a platform to save “visuals,” Pinterest still holds the concept of sharing ideas. Within the past few years, this concept has developed into a goldmine for advertisements, marketing and e-commerce. Companies now use Pinterest as a tool to reach their target audience in a different approach. Instead of a flashing advertisement, companies mold their marketing strategies to the Pinterest style.
For example, Wix–a website development platform.

wix

This is a pin that was on my personal Pinterest feed. Notice the design and wording of the advertisement –the trendy floral design, bold typography, the creative buzzwords such as “design” and “stunning”. These characteristics would stand out to a Pinterest user because it appeals to the general Pinterest aesthetic. In addition, notice how the pin attributes Wix.com–“Promoted by Wix.com.” Using a softer and positive word like “promoted” is more approachable for the target user instead of harsher words. Although this is a Wix advertisement, it masks itself to be more interesting and welcoming.

Another alternative marketing feature is the Pin it button extension. A user can download the Pinterest button on Google Chrome and pin photos from any website. This creates extremely high traffic for both the pinned website and Pinterest.
For example: Free People–a woman’s clothing retailer

After downloading the extension, the Pin It button will appear on your browser’s right side bar.

pin button

Simply click it when you would like to pin a photo from a website. Here, I clicked the button while browsing Free People’s new arrivals page.

Pinterest FP

Once choosing a photo to pin, click the red “pin it” button, choose a board and viola, it is saved to your Pinterest board!

pinterest

Using this feature not only added content to Pinterest’s platform, but it also pulled content from Free People’s website that may have never appeared on Pinterest without the pinning button feature.

Pinterest’s consumer influence is undeniable and its internet presence is unavoidable, who knows what will be next for it!

 

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Livefyre

It is overwhelming how much content is on the internet–blogs, forums, discussion boards, news articles, etc. There is so much information at our finger tips, yet the content drowns in the vast pool of online information and is lost.

Livefrye has discovered a way to create online content that rises above the rest. Launched in 2009, the San Fransisco based company designed a platform that “helps companies engage consumers through a combination of real-time conversation, social curation, content and advertising.”  This combination is achieved through a variety of platform that Livefrye offers–Engagement Cloud, Social Library, Conversation Apps, Visualization Apps, Content Hubs & Storify 2. Through these platforms, Livefyre’s customers are able to create original content that is sharable, current and relevant. Each platform offers something different, so customers are able to choose the one that works best for their company.

Let’s take a look at Storify 2.
Storify 2 is a platform for article creation and curation. When writing a post, the user can search for real-time social media posts, gifs, article links, images, music and videos by using their right side tool bar. Once finding an appropriate post, the user may simply drag the post into the article and it is automatically put into place. By using this platform, the user is able to create interactive and real time content. In addition, users are also able to collaborate with other Storify writers in the same article.

Screen Shot 2016-03-10 at 5.13.45 PM

 

So has this platform been successful? Will people use Livefyre instead of WordPress or other blogging platforms?

To give you an idea of Livefyre’s success, let’s take a look at their customer list. Some of their top clients are CNN, FedEx, Hallmark, SkyNews, and Motorola. They have over 1.000 enterprise customers in addition to 65 million registered users–pretty impressive.

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The Power of Free

 

The Power of Free

It was in the summer of 2006 that singer/songwriter Derek Webb promoted one of his albums for free online, asking very little in return from the thousands of followers, fans, and musicians who provided as little information as name, email and postal code. In just a matter of months, the success of Derek’s musical generosity provided him with a list of 80,000 emails from those who had downloaded the final product. It was after this stunning response that Mr. Webb realized the potential in extrapolating this type of internet business model throughout the music industry.

 

Free music is nothing but commonplace in a post Spotify world, but back in the early years, Noisetrade.com was way ahead of its time when it came to downloadable music. The folks working behind the scenes quickly realized that that their model of free music let artists raise donation money for the content they wanted to give away, and recruit a fan base quicker and more substantially then the normal route that iTunes and CD sales provided. The musician is not only building a larger fan base, but building a “targeted” following. Allowing him to play shows in areas where he knows the people will receive him best.

 

Music isn’t the only source of media that the company is planning to stick to, as in recent months they have received commitment from dozens of authors and novelists who want to give their works to the people, so that their fans will hunger for more. This is a kind of business that could have only evolved from a music internet entertainment platform that is constantly evolving to benefit the consumer and the creator.

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