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User Generated Ads

In experimenting with wordpress plug-ins I recently discovered an interesting company useful to almost any blogger looking for a new source of advertising.  Most bloggers know about Google adsense, I recently blogged about the company Skimlinks which assists blogger in gaining affiliate links, but what about your own readers? Anyone who has ever read a newspaper classifieds has seen reader generated ads. Why not look to your readers to get some more ads? Your readers are obviously interested in your field and like your writing. Quite likely some of them will be in business in your field, or on relating to it. But do you really want to sort through countless emails negotiating price ad method of payment?  That’s where Komoona Ads comes in.

Komoona ads provide a simple and easy way to allow your readers to purchase ad space on your site. You can set up both the size and location of this advertising and they can set up the images and links. You even have control over who have advertise on your site, because komoona gives you the opportunity to review ads before they go up on your site.

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Why “the box” is good.

Entrepreneurs often prize themselves on their ability to think outside of “the box”. They view the box a constraints on thinking that prevent them from generating good idea. Budding entrepreneurs attempt to rid themselves of constants and as such seek after the most ridiculous and sometimes unachievable ideas.

But, in terms of thinking of new internet based entrepreneurial ideas, thinking inside the box might be exactly what is needed.

Limitations on creativity can actually better allow for creativity. This happens because the human brain has an incredible ability to solve problem. Rare is the individual that can just create for creations sake. For example, if I asked you to think of a new idea, the endless possibilities could keep you from actually formulating anything. But, if I gave you a lot of constraints; the maximum cost, some issue it needs to address, or some geographic location, your brain sizes up the situation and can better brainstorm a solution.

A point of clarification: it is important to not be narrow minded. These limitations need to be flexible –after all they are designed to foster not hinder thought- but, at the same time, they need to provide enough resistance that you can build off of them and reach greater height.

Thinking within the box can allow for your ideas to bounce around and pick up speed that, once there is a breakthrough, can propel your idea into the stratosphere of success. Happy thinking!

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Web design: Practice Makes Perfect and Three Tips That Make Practice More Perfect

stonebridgeminilogo1 300x300 Web design: Practice Makes Perfect and Three Tips That Make Practice More PerfectDuring this winter break, I spent quite a few hours working on a wordpress site for an on-campus organization known as Stonebridge Concerts. This is the third website I have designed in the last year and was by far the easiest one I have ever designed before. My past websites have been my own website Alexanderwmoore.com and a website for a local coffee shop called Beans on Broad. Both of these sites were built utilizing different themes available for wordpress, and were the source of much frustration for me as a novice web-designer (not to mention the pressure of making a website that is for an actual business that has my name on it like beans on broad). I wrestled through the builder+child themes in order to build beans on broad, but as the course I was taking on content marketing continued to expand my knowledge of wordpress, things gradually got easier.

I am not going to be so bold as to say that after these two sites I was an expert on web design, but things have gotten a lot easier. It is so true that practice makes perfect. You can read tons of blogs about webdesign, but until you get the chance to really try it out, it’s not going to click. For example, the Stonebridge website I created over break took a total of 20 hours as opposed to my previous endeavors which took upwards of 60+ hours to design, and even then there is still work to do. This is merely a result of having logged hours on wordpress and growing in an understanding of how to work with wordpress.

Make learning easier:

1)      Take the time to learn the theme you are using. As one might expect, each theme has different features that require a certain learning curve, but do not allow this to scare you away from using the theme. I spent a full semester switching themes whenever I did not understand things after five minutes, which is an awefull way to do things. Instead of running away, stick with it. I would give it at least an hour or two of solid usage to understand the theme (as long as it is actually capable of the things you desire it to do). If you are just starting with wordpress, I would recommend using a builder + child theme because it allows you to form a foundation of understanding about wordpress and web-design.

2)      Check out youtube/google for help from experts. Giving away information is part of the internet content marketing revolution, which is great for you because there are tons of bloggers who are giving away great information that can really help you make your website.

3)      Use plugins: Plugins just make life easier. Here are a few I really like

Gravity forms: This widget allows for the easy creation of forms that you can install on you site to get user feedback with ease.

Smart youtube: This widget enables you to post youtube videos in a simple yet aesthetically pleasing way.

WYSIWYG Widgets: This widget allows you to install your own text/photos/logos/etc. into widget bars on your website. This is a super handy plugin that is also free.

WordPress editorial calendar: If you are planning to do a large amount content marketing (which you should) this will help you organize things and store up posts in advance so that your content gets spread out throughout the calendar month.

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Professional Social Media: Pro Athletes Using Twitter

Professional athletes have been making headlines for many years here in the United States; however, some have been making headlines based on posts that they made on their Twitter pages. For those who do not know, twitter.com, is a microblogging social media outlet. Posts are 140 characters are less and many celebrities, athletes, and TV personalities have been using it to gain more fans and followers. Today athletes have been causing arguments based on how professional it is for them to be using Twitter especially during competition or about their team that they are employed by. Two of the more controversial tweets  by athletes over the past two years have been by NBA mega-star Lebron James. He tweeted:

image Professional Social Media: Pro Athletes Using Twitter

This was in response to many people who criticized him on his decision to leave the Cleveland Cavaliers for the Miami Heat. The other one was by Pittsburgh Steelers starting running back Rashard Mendenhall:

randmid 1304529630 twitter nfl rashard mendenhall Professional Social Media: Pro Athletes Using Twitter

This was in response to the news that Osama Bin Laden had been killed.

The bottom line is that these men and women are in the limelight 24/7 whether they like it or not. That is what they signed up for when they became a pro athlete. They do not have to be role models per se and everyone is entitled to their own opinions, but I think some of these athletes need to be more conscientious about their social media “game.” Twitter is a great use and following many celebrities and athletes is worth while, but due to their place in the public eye it is their duty to make sure that they are responsibly keeping up with their social media networks. That is my opinion, what is yours?

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Google Adsense

Blogging for money became a hot topic in the early middle 2000’s. The thought of writing a blog and getting readers to view your material while you make money seemed easy enough. But how feasible is it to make a decent amount of money blogging? In reality, fairly difficult.google adsense 300x225 Google Adsense

Google created its Google Adsense program to make it easier to display ads on your site. It is simple, free and easy, but you need a lot of clicks to make hardly anything. Google Adsense is a decent starting spot, but if you really want to make money it needs to be from a company paying for an ad spot or a broker selling one for you. Pay per click isn’t nearly as profitable as selling ad space. The key is, create a site that generates a lot of traffic, then try and use your impressive Analytics data to sell ad space for top dollar.

 

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How the NFL uses Social Media

They use Facebook fan pages to have fans support the team by declaring that they are fans

Top 5 fan pages on Facebok:

1. Pittsburgh Steelers

2. Minnesota Vikings

3. Indianapolis Colts

4. Green Bay Packers

5. Washington Redskins

They use Twitter Accounts with followers for teams and not to mention a ton of players with followers who have individual accounts that tell about different aspects of things that are happening off the field.

Top 5 followings:

1. New England Patriots

2. San Diego Chargers

3. New York Jets

4. Oakland Raiders

5. San Francisco 49ers

People believe though that Social Media for the NFL and all sports teams is a source of advertising and media that is very much untapped. Very few of these organizations have professionals running the social media system and they don’t know how to effectively use this tool. Doesn’t mean they are doing it wrong since they obviously keep making tons of money, but the point is still being pushed by people around the country.

http://www.sportsinfo101.com/businesstips-topics/how-nfl-teams-use-social-media

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