Social Entrepreneurship is continually growing around the world as young entrepreneurs use ingenuitive solutions to fix social ills and make our world a better place. Albina Ruiz is a real life example of this.
Albina came up with an innovative way to fix the out of control problem of trash in Peru and provide jobs for unemployed Peruvians. One of the first neighborhoods that she started working with was El Cono Norte in Lima, where 1.6 million people lived and produced over 600 metric units of trash. The city had a trash disposal system, but it was ineffective and did a poor job of collecting and disposing of the trash the residents produced. Consequently, people threw their trash on the streets and filled vacant parking lots with it, creating a very disgusting and unsanitary environment.
Albina had the idea to help micro-entrepreneurs start a trash collecting businesses. These entrepreneurs started by going door to door, collecting people’s trash and charging a small fee for their work. The new business owners would also educate people about sanitary habits and why it is important to dispose of trash properly. Some of the entrepr
Because of Albina’s efforts many young Peruvian women now have a job and the giant trash epidemic in Peru is being resolved. Albina’s trash collecting businesses are now in 20 cities around Peru and Albina has been asked to come up with a national plan of trash removal for her country. Thanks to Albina’s recognition of a need and her willingness to provide a solution, many unemployed people now have jobs and the trash problem in Peru is declining. When I hear stories like Albina’s it gives me courage and inspiration to make a difference right where I am. I hope it does the same for you.eneurs made extra money by creating organic fertilizers or other products out of the trash.
You can visit Ciudad Saludable, Albina’s website here.