Many in the entrepreneurial world have been closely following the development of Vine, Twitter’s hot new app. This app, which allows users to post short, creative video bites, has been praised as innovative and interesting from the start. But while it peaked the interest of many, there were several doubts about the app’s usefulness, particularly from the perspective of an internet business.
These doubts are quickly being allayed, however. Vine is quickly evolving into a worthy weapon in the arsenal of creative businesses. Very recently, Vine has enabled users to embed the GIF-like videos on any website, when it was previously confined to Twitter. This dramatic increase in flexibility of use will prove useful to any businessperson who wants to use Vine in various contexts.
Erica Swallow recently wrote a post that appeared on Mashable detailing different ways startups have made use of Vine. For example, an iPhone app called Martini that acts as a matchmaker for groups of friends has made a pitch video with Vine that explains their service. Other businesses are using Vine for product demos. Still others use it to concisely explain difficult-to-understand aspects of a product or service.
These recent developments show that with a little creativity, nearly all kinds of social media can be utilized by an internet entrepreneur.Read More