Kickstarter is changing how creative ideas are funded. For example, Pebble raised more than $3,000,000 in just over four days for their E-Paper Watch. The owners of Pebble didn’t have to turn to venture capitalists or dilute their holdings through another offering of shares in order to receive funding; they financed their project with pre-orders.
Although most projects aren’t receiving $3 million on Kickstarter, it’s a great place for entrepreneurs to attain some funding for specific ideas.
Justin Kazmark, Kickstarter’s communications director, offers some advice to entrepreneurs:
Funding must be for a specific project – “Clearly articulate what it is you’re trying to accomplish in a way that inspires people to want to back it.”
Projects must give something in return – “Come up with a compelling rewards structure that brings you closer to your audience. Projects that offer behind-the-scenes access are very compelling, and that’s part of the Kickstarter experience.”
Projects should expand your support base – “Don’t be afraid to get the word out to your friends and family and networks.”
Source: “Pebble Raises $3 Million+ in Four Days, What Kickstarter Means for Entrepreneurs”
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