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Big Data

Volume, Velocity, Variety.

Today, most of our world, our actions and what we do online is constantly processed, segmented and analyzed. Everything from what we search on-line to the music we listen to on our phones and i-pods. Huge oceans of user generated data are transformed into usable structured data. This data is then used by major brands and companies to form marketing strategies and consumer reports. In an annual report, the CEO of Google asked the rhetorical question, “How do we make money?” Put succinctly, the answer was, “We generate revenue primarily by delivering relevant, cost-effective online advertising.” While this may seem obvious to the average online user, the nuts and bolts behind how Google gathers the information necessary to deliver “relevant, cost-effective online advertising,”  is much larger and more intricate than is commonly known.

So what is BIG DATA?  Big data is a situation where the volume, velocity, and variety of data exceed an organization’s storage or computing capacity  for accurate and timely decisions. Where is this data coming from? and how big is BIG? Well this data can be segmented into two types: Structured and unstructured data. Structured data is anything within the enterprise that helps run business today, e.g. client, product, trade, transaction, sales data, dates, units, and other manufacturing data. Unstructured data is everything else. Any kind of digital content can be considered unstructured data including text , audio, video, images on the web, social media and other public channels.When we are talking about these large volumes of data being generated it is necessary to get a grip of how much is actually out their. Exabytes and exabytes of digital information is being generated daily. To understand how big this actually is lets examine the following. If we consider 1 byte of digital information to be about the size of a grain of rice we can extrapolate the following.

Byte: one grain of rice

Kilobyte: cup of rice

Megabyte: 8 bags of rice (each 25lbs)

Gigabyte: 3 semi trucks

Terabyte: 2 container ships

Petabyte: blankets manhattan

Exabyte: blankets west coast

Huge amounts of content and data are available to marketers and business out their. Googles ability to deliver “relevant, cost-effective online advertising” hinges on the existence of BIG DATA. So, as internet entrepreneurs and digital marketers it is in our best interests to be aware of the impact this kind of information can have on a digital community and a digital earth.

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Bridging the Gap: Apple to Samsung (and Vice Versa)

I have recently made a life-changing decision; switching from an (outdated) iPhone 5 to a brand new Samsung Galaxy S7. While my reasons for the huge switch could be the topic of conversation, I instead want to address a frequent problem people experience when faced with my same situation; transferring data across two different operating systems.

Apple is notorious for their (albeit buggy) iOS operating system (current: 9.2) while Samsung favors the Andriod OS (current: Marshmallow 6.0.1). Now most of the time, when you upgrade from one iPhone to another or a Samsung/Andriod to another, the transferring of pictures, music, contacts, etc. is a seamless process. However when jumping from on OS to another? Not so smooth.

Obviously I fall under the “completely changing operating systems” category. The solution? AT&T’s Mobile Transfer App.

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Uncovering the Mystery of Flash

Adobe Flash Player
          So, often times people will talk about Flash and why it’s enabling/disabling a searcher from performing a task online. I have really no idea what Flash is, so now seems as good a time as any to learn about it.
          The Adobe Flash Player, better known as Flash, is “the leading web design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach over 98% of Internet-connected desktop users.” While Adobe itself believes it’s the best platform out there, third-party users have evaluated it and listed the many pros and many cons to Flash. The following list is from Optimus01.
  • makes navigation easier
  • easy to learn
  • useful for presentations
  • adds interest to your website
  • allows data to be presented in an interesting way
  • allows videos and animated images to be added
  • the display of text is more interesting
  • in certain formats MPEG’s and AVI’s can be compressed
  • semantical formats, servers and databases can be connected
  • sound can be incorporated into the website
  • can be used to make games
  • can be used to make website entertainment features
  • allows a much more memorable site to be created
  • there is no limit to use only still images or text
  • gives a good graphical impression


  • search engines are unable to navigate through Flash websites
  • some users are unable to use Flash websites
  • lowers your site’s SEO
  • can cause websites to load slowly
  • creates large files
  • visitors can be lost, because, of the lengthy loading time
  • download time is increased
  • older versions of Flash do not allow back buttons to be used
  • older versions of Flash do not change color when links are visited
  • Flash player must be downloaded by the user before Flash movies can be viewed
  • users do not favor Flash
  • users tend to get bored after being on the site for a while
  • users may enjoy the site during the first visit, however, they may not return
  • users are not always willing to download Flash player
  • sites tend to rank low in search engine results, as search engines cannot index the site content properly

Yeah, those are two long lists, but there’s a lot of important information in them. Basically, when you’re building a website, you’re going to want to take into account that viewers will want it to be user-friendly and appealing, while also having a short loading time… and you’re going to want it to be adaptable to SEO.

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Google Is Still The Most Innovative Online

Normally, as a business grows, the difficulty of remaining nimble and creative precipitously increases. To date, Google has avoided this increasingly sizable challenge.

Google’s CEO Larry Page has recently given an update on the current status of the business, and it is still definitely full of innovation. This update, which was the corporation’s quarter 1 earnings call, focused primarily on Google’s new and exciting products like Google Glass and Fiber.

Very little time was spent talking about older Google offerings like the search engine, Google Plus, or YouTube, despite their importance to the business. Larry Page did comment that these more traditional products must still be given time, innovation, and focus. However, his own personal focus during this update was on the newest of the new. He said during this earnings call that “Minor changes make things obsolete.” Clearly, Google wants to keep pushing the internet and tech industries into the future, serving as a forerunner and leader of innovation.

This can serve as an important lesson to everyone involved in internet business, e-commerce, or entrepreneurship. No matter the size of your business or the past success of your products, constant innovation is required if continued success is the goal.

Drew Olanoff of TechCrunch wrote an article  on Page’s presentation which further elaborates on Google’s commitment to  innovation.

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Ingenious Internet Wordsmith Machine

From the title of this post, you are probably expecting to read about some new app that writes term papers for you, or is able to translate “text-talk” into an intelligent conversation using the English language.  Now that you know it is really about Google Docs, you might be tempted to glaze over.  Think again.  What I had long-since written off as a useful tool to make sign-up sheets and store documents, Google Docs contains several features that truly do turn it into a wordsmith machine.

Chat/Comment Presence

You can actually create comments within comments using this feature, instead of having to toggle between screens or write on top of someone else.


The entire document can be easily translated into 40 different languages with a few clicks.

On-The-Go Editing

Need to make some last minute changes minutes before a presentation?  Google Docs easily switches to mobile editor mode.

Chart it up!

Google Docs now offers new features in chart-making, where the website practically makes the chart for you by matching headers and data, auto-selecting colors, and even putting it into motion.

Spy Mode

The new revision interface makes it easy to see who, when, and where contributions have been made.

If you’ve decided Google Docs is old news, think again.  This powerful tool can make your life much easier whether you are in a group project or on the go.

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Glass Needs Class

It’s not everyday that fashion meets innovative technology.  I first heard about Google Glass when Diane von Furstenberg’s models showed the product off last year during Fashion Week (the designer herself made a behind-the-scenes video).  At the time, I knew she was collaborating with Google, but I couldn’t begin to understand why the fashion world goddess would stoop to pairing tacky glasses with her finely curated Ready-To-Wear collection.  I now understand how badly Google needed her.

Google Glass is essentially a wearable computer that finds and displays information (no hands needed) through voice commands, and can also be used to share information and communicate with others.   Google is considering making the glasses so that they can attach to normal glasses, match prescription, etc.  The problem Google has anticipated is getting customers to wear them.  The glasses need to be accepted as fashionable attire, or they cannot succeed on a large scale; hence luring Diane von Furstenberg to give a public approval of the glasses.

Image is immensely important in the success of any product, whether a small time retailer or the giant enterprise Google.  Google Glass will make its way into society, but only time will tell if it will increase in popularity and social acceptance.

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