A rapidly-growing section of the Internet is videos. Google owns YouTube and also has its own video search, so obviously they’ve caught onto this trend. Because of this, it’s pretty easy to figure they use videos in the ranking algorithm – and they do.

But how can I optimize a video for search?? It’s easier than you think… For example, YouTube already provides a way to add a title,  keywords, and a description to your video when you upload them, so simply take advantage of those in the same way you take advantage of headings and content on your pages. Simply by doing this, you will help your videos be found on both YouTube and Google.

But what should I put in my video description? Well, a simple summary of the content and maybe a quick site promo would be a good start. The next step would be a transcription of the video. If your video is a lesson or promo, it probably has tons of relevant keywords already in it. Simply harness that in your description.

What about videos embedded on-site, not just YouTube?

Alright, so your site is running and you’ve tried to build some links. But how do you check who is linking to you? LinkPopularity.com is a website which searches the web for sites that link to a given URL. By tracking links, you can see who is linking to you correctly, and who is linking to you in a harmful or useless way.

Check your link popularity now!

In case you didn’t know, links are extremely important to SEO. Ok so now you know that… but what’s that even mean?

Google’s algorithm counts inbound links to your site. That is, it counts how many times someone on another site links to something on your site. Based on the reputation, ranking, content, and relevance of the site Google will actually increase your ranking for being linked to. Linking is a not-surprisingly powerful SEO tool. By simply getting a few reputable sites to link to you, your Google ranking will significantly increase – especially in low competition keyword segments.

Links from your site to others have little-to-know effect on your ranking, but can be helpful in the actual site content.

When optimizing, be sure to try to get lots of good links from other sites, simply adding a bunch of links to your page don’t mean much.

We’ve all seen those links online like “Hey, I found this cool new tool. Just click here to get it!”

Effective right? Sure. It provides the link and keeps the text easy to read. That’s great! But wait…

Linking is a huge part of SEO, and the title of the links are very important. Links such as “click here” are:

1.  A dime a dozen – they’re everywhere! So there’s no uniqueness
2. Irrelevant to content – just like other tags, the anchor tag (HTML link tag) should be optimized with the targeted keywords. AT THE VERY LEAST, they should include the company name…

To keep from people linking to your site foolishly, provide share buttons on your pages so they can simply click a button and get the right link. At least, that’s one way to do it. You can always research your links and then ask webmasters to change the links if you don’t like them.

Now get out there and link!

New to SEO?
Developing your site on WordPress?

Look no further!

WordPress SEO by Yoast is a WordPress plugin which helps with performing SEO on a website. It provides tools for creating SEO page titles, updating meta data, and even checking keyword richness! Pretty sweet right?

So go ahead, download it. WordPress SEO by Yoast

With the prevalence of easy DIY website applications, starting an online company can be really easy, and thousands of people – without any coding knowledge or experience – are becoming internet entrepreneurs! That’s just awesome. Everyone who has internet access and basic computer knowledge can start an online business – so can you!

But wait, it can’t be that simple… can it? Not quite. Even the quickest research on how to start an online business will at some point mention search engine optimization (SEO). However very few sites about internet entrepreneurship really dissect what SEO is or how to do it.

You’re in luck! You have stumbled upon a thorough and complete guide to internet entrepreneurship, including SEO! The term search engine optimization refers to the process of selecting keywords and optimizing your site so that you will rank well on Google for those keywords.

For more information, please visit the other blog I contribute to:

http://www.gccwebsites.com/seo/

I post articles on each site weekly, so follow us and check back regularly!

Questions? Leave them in the comments below or email me at dabonz413@gmail.com