Blue Apron is an internet based company taking the subscription model to the next level. This business is based on the idea that people want to eat healthy, cook their own food, and know that the food they’re eating is organic and fresh. Customers pay on a per-week basis to have a box of fresh food and recipes delivered to their door. Shipping is free and you can skip a week any time. By effectively eliminating the middleman of fresh produce – grocery stores – they are able to deliver the exact portions needed for each recipe to help reduce food waste. This is especially helpful for couples or smaller families who don’t consume enough food to make it worth it to buy unique food for one recipe that may not get used up. Through this model, Blue Apron aims to target customers who want to save time and money on their weekly grocery shopping routines and reduce waste. With two pricing structures aimed at couples and families and free shipping, Blue Apron has made it easy to select a plan and easy to receive your order. Their website is friendly and inviting, and they offer a mobile app that lets you check on what recipes are coming in your next order.
Blue Apron has definitely captured a niche market. Healthy and organic eating has been a trend for the past few years, but harnessing that trend into a subscription model that removed very prevalent pain points from consumers’ lives was a genius move. Whether you are a young professional or a married parent, grocery shopping, meal planning, and cooking are time consuming activities that many people dread. Usually to avoid these pains people resort to eating out or ordering takeaway food. Blue Apron’s model allows for an easier dinner making process – grocery shopping will take less time, cooking is easier because the portions are already provided and a detailed recipe is included, and meal planning is simply choosing from a list of that week’s options. At the same time, the experience encourages customers to learn new cooking skills, try out new flavors, and expand their palate. The subscription internet business model has proven to be successful time and time again, but Blue Apron truly has pushed it to a point that few people thought to take it.Read More