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The Failures of WordPress

The Failures of WordPress

I thought it would be a bit of a change (as did the publisher of the article I read) to talk about the disadvantages of WordPress.  As the writer of the article entitled, “WordPress Fans Beware: Main Disadvantages of Using WordPress,” points out, no one needs to write another article about how awesome WordPress is.  These articles are a dime a dozen, and for good reason.  However, there are few out there in the world of the Internet that have decided to take on the major disadvantages of WordPress as a website creation platform.

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Getting Inspiration – Part 1

Can’t think of a promising Internet Business?

Whether or not you are currently working on a web based business or not, you need to be constantly up to date with the latest internet business trends, news and people. I believe this is one of the most important techniques in generating great business ideas. You can learn about what is currently working well and apply the techniques to other business idea/models to make new pivots/modifications/improvements.

For example, this past summer I heard about a company called Birch Box. A subscription to Birch Box gets you a package in the mail each month with new and interesting beauty and grooming products. After hearing that business model I applied t to an activity that I was currently doing: making bowties. I thought sending a unique, handcrafted bowtie in the mail each quarter would be an incredible adaptation on a traditional retail model.

I didn’t end up executing the idea, but I put together two pieces of information, part my doing, part trend in the marketplace that lead me to a winning idea.

Here are some of the places I go to learn about internet business

 

Smart Passive Income Blog

Internet Business Mastery (podcast)

Entrepreneur On Fire (podcast)

Brandon Gaille Dot Com

Hope you these resources help you!

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Marketing… or Just Plain Story Telling?

Story Telling

I just read an interesting article on entrepreneur.com about the art of story telling and it’s significance when it comes to business and it’s use as a marketing tool.  I think that as entrepreneurs we can often get stuck on our products and perhaps the numbers associated with them.  Take for instance a flashlight… if I were selling it I might highlight some of the features – the battery lasts for 10 consecutive hours, the light’s brightness is 500,000 candle power, the light is water proof, etc.  These are all great features, but do they really sell the product?  On the other hand if I can tell a story: Bob was hiking in the Alaskan wilderness in the dark and fell through the ice along with his trusty flashlight.  Luckily the water wasn’t deep, and because his flashStory Telling Firelight was still lit on the bottom, he was able to retrieve it and use it to gather some firewood quickly in order to warm himself when he was in immediate danger of hypothermia.  If Bob had a different flashlight, he would have been wandering aimlessly in the dark trying to find adequate firewood to start a desperately needed fire to warm himself.  Bob would have frozen to death and perhaps never have been found in the middle of this remote Alaskan wilderness.

 

 The Power of Story Telling

Hopefully you get my point, features of products may appeal to our intellect, but often our intellect isn’t as great a persuader as our emotions when it comes to making a purchase.  Stories touch our emotions and really good stories help us to relate to them.  The article I read gives a particular Kickstarter example of the power of story: One individual started out looking for $10 to make potato salad and yet made over $55,000 because of the story behind their idea.  Another question you might be asking is how does this relate to internet entrepreneurship.

 

 Story Telling and Content Marketing

One very effective means of reaching potential customers in the e-commerce world is content marketing.  Because we are all bombarded daily with various ads and other marketing techniques we have developed filters to help us eliminate and ignore most marketing ploys.  The marketer has to take a new approach to reaching consumers.  Instead of hitting consumers with mind numbing ads, why not create content (and this often means stories) that users will relate to and want to read or view.  According to the article, 2014 was “the year of the story,” and though we are now in 2015 I don’t see this trend letting up. If anything, I believe the power of story will only become more prevalent as consumers filter out more and more traditional marketing attempts.  This is good news for those of us who choose to use content marketing in our blogs, on our product pages, and in our e-commerce activities.  So next time you are tempted to talk about a products features, instead try and tell a story that your target market can relate to and see if the results don’t go beyond what you’ve expected.

To read the related article to this blog click here. Story Telling Could Bring Your Brand to Life and Strengthen Your Marketing Impact.

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Why Blog for Your Business?

Blogging used to be an online journal, a diary per se, for people to write about their thoughts and lives, but in recent history blogging has become an incredible business tool.

Almost every business out there has some kind of web presence now, even if they don’t all have their own personal websites, and in a world where it has become easy to find what you want when you want it through the internet, businesses have to make their websites stand out.  Blogs do that for entrepreneurs, particularly internet entrepreneurs who can’t rely on brick and mortar stores to draw potential customers in with window displays and sale signs.  Blogs keep potential customers coming to your website even when they don’t plan on making any purchases, and also make your customers feel as though they know you and can trust you.

One characteristic common to most entrepreneurs is that you know how to sell yourself, whether it be to potential investors, customers, or suppliers.  It can be difficult to sell yourself to potential customers, specifically in the realm of internet entrepreneurship because you aren’t meeting face to face with customers and the only impression that they get of you is from your website.  Your blog lets potential customers feel like they know you and shows that you are knowledgeable in your realm of business.  Blogs keep foot traffic moving through internet business’s websites and builds strong customer relationships.

For more reasons why blogs are worth your time and incredibly important to a business, as well as for information on Podcasts and business, check out this article from Entrepreneur Magazine.

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Uncovering the Mystery of Flash

Adobe Flash Player
          So, often times people will talk about Flash and why it’s enabling/disabling a searcher from performing a task online. I have really no idea what Flash is, so now seems as good a time as any to learn about it.
          The Adobe Flash Player, better known as Flash, is “the leading web design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach over 98% of Internet-connected desktop users.” While Adobe itself believes it’s the best platform out there, third-party users have evaluated it and listed the many pros and many cons to Flash. The following list is from Optimus01.
Pros:
  • makes navigation easier
  • easy to learn
  • useful for presentations
  • adds interest to your website
  • allows data to be presented in an interesting way
  • allows videos and animated images to be added
  • the display of text is more interesting
  • in certain formats MPEG’s and AVI’s can be compressed
  • semantical formats, servers and databases can be connected
  • sound can be incorporated into the website
  • can be used to make games
  • can be used to make website entertainment features
  • allows a much more memorable site to be created
  • there is no limit to use only still images or text
  • gives a good graphical impression

Cons

  • search engines are unable to navigate through Flash websites
  • some users are unable to use Flash websites
  • lowers your site’s SEO
  • can cause websites to load slowly
  • creates large files
  • visitors can be lost, because, of the lengthy loading time
  • download time is increased
  • older versions of Flash do not allow back buttons to be used
  • older versions of Flash do not change color when links are visited
  • Flash player must be downloaded by the user before Flash movies can be viewed
  • users do not favor Flash
  • users tend to get bored after being on the site for a while
  • users may enjoy the site during the first visit, however, they may not return
  • users are not always willing to download Flash player
  • sites tend to rank low in search engine results, as search engines cannot index the site content properly

Yeah, those are two long lists, but there’s a lot of important information in them. Basically, when you’re building a website, you’re going to want to take into account that viewers will want it to be user-friendly and appealing, while also having a short loading time… and you’re going to want it to be adaptable to SEO.

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Perks of Websurfing

A unique spin on customer loyalty & reward programs, Perk is a new web browser that rewards web users for searching, browsing, shopping and sharing online. Users can earn points by doing any of these things, which are then channeled into an account with any of the browser’s participating partners. “Points earned by users can easily be converted to gift cards, airline miles, donations for nonprofits, and more,” says Springwise blogger, Katherine Noyes. The browser’s current brand partners are Ace Hardware, Dockers, Walgreens and Nordstrom.

This innovative, Google Chrome-based browser is currently available for Mac OS X 10.6 and later and for Windows XP 7 and later. With a browser like this, the real question is: why would we ever use Internet Explorer ever again?

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