YouTube is reworking their ranking algorithm. Videos that can capture their audience’s attention longer will get higher rankings than those that just have more clicks. The logic behind it is simple: Holding someone’s attention is more important than just getting it.
That logic also has some important implications for entrepreneurs trying to leverage the internet, and more specifically, the viral video to their advantage. Here are 7 tips on creating stronger engagement:
1. Don’t waste your time trying to beat the system
Instead of spending valuable time trying to hack into the ranking algorithm, dedicate your time to making a better video.
2. Know your audience
This seems simple, but what might be funny or interesting to you and your peers might be completely irrelevant to your target market. Do your research.
3. Give them a reason to stick around
Just like a good story has to capture the reader’s attention in the first sentence, the first 5-10 seconds of the video are crucial in keeping the viewer’s attention.
4. Plan ahead
Great videos don’t just spontaneously appear. Put in the time to do a story-board, gather materials, and present a decently polished video. Just because the video is short doesn’t mean that it won’t take any time to create.
5. Have energy
No one wants to watch a stiff performance. The more dynamic your presentation, the better (without crossing into being obnoxious).
6. Take risks
You’re an entrepreneur, so put those unconventional thinking skills to the test. The best part is, the most you have to lose is some time.
7. Pay attention to the headlines and descriptions
Your video might be great, but without the correct keywords, no one will be able to find it. Use Google Keyword Analytic to see if your word choices are popular.
One of the main things to remember is to be consistent in producing videos and don’t give up too soon. Building a strong and loyal audience takes time and dedication.Read More