Chemistry, Fun, and Money?

At only age 13, Anshul Samar launched Alchemist Empire, Inc.

Chemistry, fun, and money are not typically mentioned together in the same sentence, but for Anshul Samar they mix perfectly. Samar developed a chemistry card game that he labels “Elementeo.” Samar’s company, Alchemist Empire Inc, made $1 million in revenues its first year.  And Samar was only 13 years old.

Samar sells his product via internet through his website www.elementeo.com. “Elementeo” targets 4th through 8th graders and aims to make learning chemistry fun. Here’s how the game works: each player controls a 66-card deck of different chemical elements. Each card has colorful, monster-themed caricatures of the elements. Similar to the popular card game “Pokemon”, players command their army of chemical elements in a battle against the opponent. In doing so, they learn about how each element react with others, as well as each element’s atomic mass, number, physical state at room temperature, oxidation state, and symbol.

In just a year, a 13 year-old was able to generate $1 million by identifying how to satisfy a need and then using the internet effectively to market his product. What are the rest of us waiting for?