.co has just recently been released as a new website ending, as if there weren’t enough already out there. The question is what is this new domain and how is it different from .com. Due to the rising traffic online a lot of .com names have been taken so people are constantly looking for new endings so that SEO rich phrases can be used for their website. Different endings have also been used make dictions as to what type of site the user would be entering. For example, .gov websites are only aloud to be federal government agencies, and .orgs are supposed to be for non-profits companies. .net was created to be for technology and network companies, but as become a viable substation for a website when .com is taken. So the question is what is .co? and what does that mean for it’s future and place in the market?

.co used to be the international ending for Columbia but the Columbian government in a effort make money decided that it would allow non-Columbia companies to register for .co and it moved all of its national websites to .com.co. These meant that domains like ford.co, e.co, and apple.co were up for grabs. E.co was reportedly sold for 81,000 dollars. It is still uncertain if .co will become popular or how Google will treat .co websites verses .com for SEO purposes, but it is sure causing a lot of noise in the website community. Domain distributers are really advertising about how successful these new .co are going to be. Research firms have also surveyed consumers about .co and found that they mostly associate .co with either a corporation or a company. .co could be a huge success or a big flop. There have already been over 600,000 .co domains bought and there millions of great domains left. This could be a great opportunity for entrepreneurs. Time will tell how successful .co will be.
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We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!

