Pepsi Max and Doritos branched out with their Crash the Superbowl challenge. The brands challenged America to make their own commercials for either one or both of the brands to be aired in during the Super Bowl. The top 10 finalists received $25,000 with those voted top 6 were aired in the Super Bowl. But it didn’t stop their! The brands offered $1 million, $600,000, and $400,000 to a finalist if their commercial rated 1st, 2nd, or 3rd (respectively) in the USA Today Ad Meter.
This was a brilliant marketing campaign for Pepsi and Doritos. It not only brought them a lot of attention by those trying to win but they benefited from the creative minds of America
this was my personal favorite:
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
