In the United States, reports Tom Grisafi from Business Insider, “social media steps up where traditional media falls short.” As traditional media shut down in observance of President’s day today, “social media was working overtime Monday morning to keep traders and investors on top of turbulent economic and political developments that could dominate markets for the remainder of the abridged work week.”
Today, social media had the spotlight because President’s Day caused traditional media to shut down. But the fact that social media was so effectively used in the absence of traditional media raises the question of how necessary conventional forms of reporting are in the face of Twitter and other surging powers of social media. Could social media replace “The News” as we know it today? Even if the answer is no, the fact that social media is capable of sustaining communication between business entities during a lack of traditional media speaks to its potential in the business world. How can your company utilize social media to effectively communicate to consumers, clients, and other businesses?
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