I recently read an article about user-generated Digg.com being up for sale again (after nearly selling to Yahoo! back in 2006) and this time hiring influential investment bankers at Allen & Co. to search out prospective buyers. They would be aiming for nearly $300 million dollars, although speculation shows that they may now be contemplating selling for somewhere in the neighborhood of $225 million. Rumor has it that there are four “prospective” buyers in Murdoch’s News Corp (which owns MySpace), Google, Microsoft, and a fourth unknown.
Whether or not this decision to sell was affected by the potential sale of Yahoo! to Microsoft as a merger with MSN is unknown; If MSN were to merge with Yahoo!, Google may be more motivated to raise bids with regards to Digg and also to increase their involvement in the world of social media.
(Info on digg: Digg.com is an entirely web 2.0 user-driven site. One can submit videos, podcasts, articles etc. which others on the site can then browse. For more in depth information – the site describes itself well.)
One Response to “Digg for Sale?”
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
There’s been speculation that they are selling because they are starting to lose it and they know it.