So I was poking around the internet today and I was searching on digital trends and stumbled on a website called Strategy&A lot of the site seems focused on business and technology and the inter-relations thereof.  There is a lot of information on the digitization of our world and the trends that are being set as a result.  Now I know most of those who read this probably don’t need a road map (perhaps I should have said GPS) to tell them that our world is becoming ever-increasingly digitized. However, something I found fascinating to think about was that the mid – to latter part of my own millennial generation and those that have come and will come after, have grown up entirely in a connected, digital world.

Big deal right……  Well having been born in 1985 and having used dial-up for a significant portion of my connected life, which didn’t start till somewhat later in my youth, I find the digital world not unlike blinking ones eyes and suddenly seeing that your children have grown and moved away with families of their own.  My idea of being connected stems from the days when AOL Instant Messenger was the demigod of internet communication.  It’s a pretty big, yet short leap through the myriad of internet communications platforms that have risen (and some fallen, including AIM) since.  Perhaps some are unfamiliar with the 14.4K fax modem which often left you with pages that wouldn’t load due to time-outs (besides, the pictures aren’t that important anyways, right?).  So it becomes evident that i’m not going to talk about the good ole days when the internet was in it’s infancy.

So why look back?  I think that looking back especially in the context of digitization and connectivity can help us to realize the potential that is sitting in front of us today.  In just 15 to 20 years of my life the internet has changed the way that I live so completely that i’m not sure what I did without it, in it’s current form.  Where would I be without YouTube how-to’s, Google’s instant information platform, Amazon’s crescendo of goods, and especially farmersonly.com (not so much, but you get the point).  The Internet leaves an untold number of possibilities at our feet, and I believe we are at a perfect place and time to capture these possibilities and turn them into entrepreneurial successes.

So I took this little “What Digital Generation are You” survey just to see where I fall in the spectrum of digital consumers.  So what this survey does is break down our digital behavior into groups that can then be classified in terms of generation.  They are calling the more digital and connected generation, “Generation C” (C for connected), which tends to coincide with younger individuals who have grown up only in an all digitized and connected culture.  They further categorize individuals into “Generation B” (being relatively connected and digitized but not using it’s full potential) and “Generation A” (being the least adoptive of digital changes and trends).  I fell right where I figured I would, Generation B.  Mostly I attribute this to my conservative(not politics) approach to adopting change.  I’m relatively receptive to digital trends, but some things are too new for me to adopt wholeheartedly.  Perhaps I need to get on the ball and start utilizing more of the potential that is available to me.  Anyways, if you would like to take the survey it only takes a few minutes, and that can be found here.

So my overall point is that we live in a quickly developing and changing digitally connected world.  Businesses that roll with the trends are a lot more likely to be in the game years from now.  The Internet, coupled with new technologies, has introduced a fast paced, and in some ways volatile, business environment that is open to innovation and new profit models.  We can either fight the current, and drown, or swim with it, rolling and churning as we go. Who knows,  it just may lead us to our first entrepreneurial success.

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