Discraft, the leading manufacturer of disc products for ultimate frisbee and a producer of both freestyle and golf discs, has been around since 1981. Because of the internet, Discraft is a healthier company then previously imaginable. As a wholesaler today, Discraft is able to sell products online in large batches to clubs, retailers, and individuals.
They have a great website and good use of social media. Their online presence is huge as there are dozens of websites that sell Discraft merchandise. They in fact do not sell discs in any stores.
This lean, low-cost structure is one of the entrepreneurial facets of Discrafts business. Without expensive shelf space in stores, Discraft has managed through word of mouth and web marketing to become the greatest player in its niche. This small company has found ways to beat out a huge toy producing corporation by efficient use of internet marketing.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
