In class we touched on using Facebook to profile yourself to an employer. I'd like to take that a step further… Currently, as you are going into the job market, the key to your success is "differentiation". I submit that one of the best things you can do is give your prospective employer a web address to your site that showcases your "core competencies". This site should just be, "" and could simply be your contact information and a short bio about you. As you progress in your career, you could add your references, a portfolio, a paragraph about your talents. Give them something to relate to you as a human being. The last thing you want to be is another bland resume in the stack. If you are going into anything in the broad E-commerce field, (esp. SEO, SEM, SMO) networking is key! On your site have icons to take people to your resume on LinkedIn or your profiles on Facebook, Twitter, or Sphinn. Reputation Management via Google Your future employer is very likely to "Google" you. (60% do!) If you have a personal site, when they punch in your name, your site will be almost guaranteed to show up first. This is a key step to take now to ensure your good name. Your reputation is everything in this 21st century job market. Reputation management is an expanding field and absolutely necessary to ensure your most valuable and irreplaceable asset is not damaged. Remember you are a "Brand". A great tip from lifehacker is to set-up a Google Alert for your name. Then, whenever a new item gets added to Google with your name in it you get an email and link. Tip: use quotes around your name in the alert. Comment and tell me what I'm missing? Am I crazy?

3 Responses to “Do you want to protect your career?”

  1. I think you’re right on the money. When presenting yourself in the job market you need to do everything you can to differentiate yourself and build your identity. You have to sell yourself. At the same time the company is doing their research on you, you need to do your research on them.

    Do they value a work life balance.
    What is the corporate culture like.
    Check out recent financial documents.
    Know their plan for the future.
    What direction is the company heading.

    While they’re interviewing you, you’re also interviewing them. Own your career.

  2. Great comment, thanks. Good point, that you are also “Googleing” and interviewing them.

  3. I noticed that you guys have used terms like “marketing yoruself” or “selling yourself”. I think the single best way to market yoruself is to look at the situation from your future employer’s perspective. What qualifications would you be looking for if you were hiring for that position? What kind of personality and characteristics would impress you? Dont’ waste your interview talking about your 4.0 or that you were the captain of the soccer team if the employer doesn’t care about those things. Figure out what he’s looking for, and show him you are that person. As otehrs have pointed out, creating a website and a positive online presence are useful tools, but don’t make the mistake of using these tools to show why you think you are worthy of being hired. The point is not to brag or show that you are a great guy. Instead ,the point is to show that you understand what that employer is looking for, that you understand what he values in an employee, and that you are that employee.


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