Well, this post was supposed to be written hours ago, but I got distracted by watching videos from the Ellen Show on EllenTube. With competitors like the online video-sharing king, Youtube, only Ellen Degeneres could have her own video website and somehow keep it afloat.

The website is a hub for all of the addicting clips from the Ellen show. Although EllenTube is a very similar concept as YouTube, it has set itself apart by the website layout, and video categories. The homepage layout consists of image sliders, featured videos, trending hashtags, most recent videos, best user uploads, etc. The color scheme is very colorful and bright, as is the logo, a tv with feet and a color striped screen. The video categories consist of: Kids, Scares, Dance, Cats, LOL, Studios, Celebrity Interviews, Oops, Talented Kids, Ellen’s Favorites and many more. Within each category, the video corresponds with a segment from the show. This makes the video search process for a user much easier because each category is distinct to the Ellen Show. When choosing a video, the website also pushes for the user to share the video on Facebook and Twitter, by placing two large share buttons below the video. By encouraging video sharing, EllenTube is spreading the Ellen Show brand internet-wide.

It is interesting to think about the reason behind this project. Why does Ellen need her own video sharing website? Is there a major difference between EllenTube and YouTube? At first, I was slightly turned off by the project. It seemed a little unnecessary to create an entire website for a television show’s video clips. As I started researching the website and trying it out for myself, I became much more open to the idea. The Ellen Show is known for its laughable segments, charming host, and generosity. EllenTube enhances the Ellen Show’s brand by portraying itself as fun-loving, entertaining and plugged in. And it is easier to get lost in a video binge when the they are all located in one place.

I think EllenTube has done an effective job of promoting the Ellen Show and it’s brand, along with encouraging it’s viewers to say, “just one more video…”

Now back to EllenTube!

2 Responses to “EllenTube”

  1. I believe that Ellen’s Show is so famous and popular because its entertainment reaches so many individuals . The topics cover a vast majority of major topics in today’s pop culture

  2. Toomeykl1 says:

    I think one of the big reasons that Ellen is still famous and in the spot light is she knows how to get her crowds attention. She talks to people that her audience likes and she knows how to keep their attention. People do not watch morning Tv as much as they used to so she gets views from her online site, providing short and popular clips from her show. I think this is a great idea.

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