Facebook has been at the front of the news over the past few days and not for a good reason. For the 10th time in the last year the company has admitted to mistakes in their advertising analytics. This time around the company miscategorized certain clicks from mobile users and mistakenly charged advertisers as if every click made by the mobile user was actually a visit to the website of the advertiser.

Facebook has several models for advertising and the advertisers affected by this all used the “pay per click” module. This means the advertisers were paying for clicks that never happened. This is not the first time Facebook has been accused of misrepresenting data (as seen by the ten other times it has happened this year.) Facebook also has been accused of over-estimating the amount of views on videos posted on the website and is currently being audited by the Media Ratings Council.

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