Facebook is a social networking site that has boomed in the last decade to be a multi-billion dollar company connecting millions and millions of people around the world with each other and with other organizations. As many in the Christian Church know, the Church has not always been accepting of new technologies such as their long hesitation of using both television and movies to minister to 
people around the world. This, however, does not seem to be the case with the social networking sites such as Facebook and Twitter. The younger generation has taken over a church fixed on tradition and has moved it toward the 21st century with media capabilities, contemporary music, and social networking.
Is Facebook really a valuable thing for these Churches though, or are they trying to hard to make up for lost time with technology? Facebook certainly has a way of connecting people. It allows Churches to post their service schedule in a more convenient spot and keeps people updated with what’s going on in the Church. As people become fans of their churches, this can give positive feedback to church leaders. Also, many young people would be much more likely to view a Church’s Facebook page than go to their website.
The question becomes whether or not this feature that Churches can use is taking away from other ministries, or devaluing their message. After all, many Facebook pages are updated daily, and many would question the importance of some updates. Also, the personal touch that Churches provide may become less as the internet takes over people’s lives. As streamed messages are put up on Facebook to be viewed, people may find it less worth their while to actually attend Church. If less people are going to Church, not only will Churches struggle to meet their financial needs, but they will also lose some of the community factor that makes up a Church.
Even with this, Churches can still use Facebook successfully. While it impersonalizes the communication line between staff and attendees, it helps promote the Church in a free and effective manor. As long as people respond to their promotions in a positive way by actually making their way to the Church, the Church can use Facebook to grow, especially among its youth which has decreased over the years.
