Do you have your own social media network page? Of course you do. It has been the craze of the millennium and billions sign on to use these websites everyday. Facebook.com has been the most popular social media over the past few years; however, on June 28th, 2011 Google Inc. launched their version of social media called Google+. Immediately a buzz surrounded the social media globe as many suspected that with the entrance of corporate powerhouse (Google) into social networking that it would soon over take Facebook as the leader in Social Media. Now over six months in to their campaign, Google+ still sits behind in the rankings compared to #1 Facebook and I believe (along with others) that is exactly where Google+ will remain for a long time.
Google is entering into the social media game a little too late. This is not like when Facebook overtook MySpace as number 1. Why? Well when Facebook entered into the battle over number 1 with MySpace, Zuckerberg took information management to the next level which MySpace simply did not have the vision to do. The change Facebook made compared to MySpace was huge, but the proposed ideas Google+ are making are simply not “BIG” enough to smite Facebook. Google+ will never gain enough respect to surpass Facebook because Google Inc. will always be seen as the search engine corporation. In marketing terms (as taught by the great Dr. Powell) “It is better to be first than to be better.” This means that since Facebook was the first at enhancing and mastering information sharing they will always be the go-to network even if someone can better their ideas (much like people believe Google+ has done).
Still don’t believe me? Here’s a quote form the Kanzuru Blog called “Why Google+ Will Never Surpass Facebook – Sorry Google Shareholders, it is not the next Facebook Killer” or as seen on technorati.com under the title “Why Google+ is not the Facebook it Thinks it is.” The article says, “People will always see Google as just that: Google. Google is merely about information and passing information from one person to the next, from one point to another. This is all about marketing 101 – branding.” The article continues by going on to say, “Google is an information or “search for information” brand, not a social networking brand. Google+ does not have all of the quirks that made Google, “Google” when it came into the business of transferring information. Google was in and of the same – it was it’s brand but it was also it’s action, and it’s essence.” Though Google is a huge corporation and undoubtedly has created some of best innovations of the 21st century, it will never become the number 1 social media network it wants to become. Mainly, because Facebook is just better.
Here’s the link to the Kanzuru Blog that I used my quotes from: