We all have a Facebook that we spend countless hours on, but is it possibly to turn your Facebook page into a fundraiser for the organization closest to your heart? The answer is an unanimous YES! Facebook is becoming one of the leading tools non-profits have turned to, for fundraising during the downturn in the economy. Here’s how they are doing it:
1. Create a Facebook Group for your organization:
This allows you to get the word out about your charity and becomes the face of your donation page. The goal is to get the traffic to the group page to increase from not only your friends, but also the friends of your friends that are joining the group.
2. Find a sponsor to offer a match:
By having a sponsor already on board with your organization or charity attracting more support will be much easier. It indicates that you are a legitimate charity and this sponsor helps bring in additional funding as people realize that each dollar they give is worth 2 to the organization.
3. Start a drive with a set amount and time:
Help us raise 1500.00 by the 15th of March. Starting drives with a specific goal where progress can be measured help attract new donors. Often people like to see their money increase the % of completion of a goal and are more likely to give when it is a target amount.
And finally hook your organization’s webpage into Jumo, a site specifically for non-profits that is only accessible if you have a Facebook page. It has become the leading site for people looking to find an organization to donate to. Get creative, and you can get your non-profit off the ground
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