Facebook: Everyone uses it. Why not use it to get yourself known? A Facebook profile is a very useful tool for companies, and also for those looking for employment.
Companies who have a website or any knowledge of the internet will usually have a Facebook page. These pages are a perfect medium for companies and people to interact. Companies can post ‘Help Wanted’ flyers or other current news on their page. People looking for employment can easily search for companies in their area that are seeking applications.
My parents co-own four child care centers, and during the hiring process they look up all potential employees (with a little help from me). Facebook profiles are almost always looked at in the application process. Yet, people will put up pictures of their weekend ‘adventures,’ laughing at the fact that they don’t remember any of it. Applicants should keep a clean, professional profile page. I know from experience how fast employers can be turned off from a potential employee as soon as they read the applicants latest Facebook status or see their profile picture.
The bottom line is Facebook should be used whenever possible, whether its promoting your business or showing a company the real you. Just be careful what you post, because the billion monthly Facebook viewers could be looking at the picture you just uploaded.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
