Toms keeps designing new shoes but they aren’t redesigning their commitment : With every purchase, TOMS will give a pair of new shoes to a child in need. One for One. This company pledge has made Toms a giving and getting sensation. This commitment has been a win win for both customers and the company. People have seemed to be more motivated to buy shoes knowing that another pair will be given away to help the needs around the world. At the same time this giving has drawn the ability for Toms to charge a higher price for a lower quality shoe. More company policies that have help TOMS distinguish themselves – 100% happiness guarantee on all your purchases and an active blog to connect ideas and the stories of the given pairs of shoes. When it is all put together, TOMS is an effective business strategy that is giving the money away while raking it in. Need a job - They are hiring.

We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all!

