When I logged on to my Gmail account today, instead of being taken directly to my inbox, I was shown an invitation to start using Google Buzz. I immediately ignored this and went to my inbox, but after checking my mail I decided to do some reading into what exactly this new Google application was.
Apparently Google is trying to enter into the social networking scene. Now, Google is good at just about everything it does. Gmail, Google Chrome, Google Maps, etc. The list goes on and on. Not to mention the fact that it is the number one search engine on the entire Internet. However, I just don’t see them being able to erode the monopoly that Facebook and Myspace’s have on social networking in today’s world.
Google Buzz is basically a way to link Gmail with different programs such as Twitter, Flickr and other social networking and media tools. This might seem like a good idea on paper, but when you add things such as status updates and media sharing, it just seems like yet another attempt to do what Facebook does best. On top of that, Google is trying to make social networking more open and public and wants to link this information into search engines so that it is more accessible to others on the web.
Almost everyone has a Facebook and loves using it, so why would anyone want to start their social life from scratch on some new program that barely has any users? And when you take away the privacy that Facebook offers, it makes Google Buzz even more unattractive. People like comfort, and Facebook is what people are comfortable with when it comes to social networking. Google can try and make this popular, but my guess is that most people are going to do what I did and completely ignore the invitation to try yet another Facebook or Myspace.