The business essentially universally admits to the usefulness of Facebook for networking, advertising, marketing research, easy background checking, and other purposes. As Facebook grows, users spend increasingly more time accessing it, driving potential internet entrepreneurs to this growing and easily accessible market. One important concern to keep in mind through all of this, however, is that of scams. 
While Mark’s instance in the picture provides a comical example of someone annoyed with the lemming-like nature of many Facebook users, it brings to light a valid point: Some people will unquestioningly accept what they see on Facebook. In light of this, there are two applications:
1. For Consumers- If the price is too good to be true, it’s probably not. “Free” products advertised beside your news feed are hardly that- check the fine print to see what other merchandise you have to buy and how many magazine subscriptions you need to purchase.
2. For Entrepreneurs- You are not getting rich quick, you are getting scammed. If paying $20 to be privy to that “trade secret” advertised would make everyone’s website an instant cash cow, everyone would be doing it.
