Hulu is a great model for internet entrepreneurship.  Target customers desire the ability to watch television shows for free at a convenient time.  Hulu grants this ability with their services.  The website fills a niche that is left open by other online video websites.  It is preferable to NetFlix for many users because there is no subscription required.  It is also preferable to YouTube because it offers a lot of premium content for viewing, whereas YouTube is centered around user-made videos.  Hulu generates revenue through commercial advertisements where normal commercials would exist in the shows.  Users are willing to watch these advertisements because the service, bar the ads, is free and convenient.

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